Sean Van Tyne

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Service Design

Universal Design Principles for Technology

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Here are some key universal design principles focus specifically on the design and development of technology products, systems, and interfaces: Accessibility: Ensure that the technology is accessible to individuals with disabilities, including those with visual, auditory, motor, or cognitive impairments. This includes providing alternatives to visual and auditory information, support for assistive technologies, and ensuring compatibility … Read more

Universal Design 

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Universal Design (UD) is a design philosophy that aims to create products, environments, and systems that are usable by people of all ages, abilities, and backgrounds, to the greatest extent possible, without the need for adaptation or specialized design. The concept originated in architecture but has since expanded to various fields, including product design, communication, … Read more

Customer Journey Mapping ROI

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As more organizations move towards a more customer-centric way of doing business, customer journey maps remain an important tool to help companies better understand what’s happening today, and what customers want tomorrow. In an ‘outside-in, customer-centric’ way, customer journey maps serve to discover, codify and share relevant information across the customer lifecycle and help to … Read more

The Most Important Experience Metric

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You could be measuring a ride experience at Disneyland, the driving experience of a Tesla, a medical device in the operating room – or your website’s experience… You may think that you want to measure satisfaction or delight, learnability, effort or event time on task. These are all important factors, but the most important thing … Read more

Death of the Password with Better Authentication Design

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I recently attended Jared Spool’s presentation “Insecure & Unintuitive: How We Need to Fix the UX of Security.” If you haven’t heard Jared speak then I recommend that you do. Jared is both highly entertaining and highly informative. In this presentation, Jared shared how organizations are losing millions of dollars because people don’t remember their … Read more

Human-Human Interaction is Still a Thing

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I have two assumptions: our dependency on technology is only going to increase; and the need for that technology to be ubiquitous or invisible will be mandatory. I love Machine Learning and AI. And combined with UX, I believe we will make a better world. I have another assumption. There are some interactions that some … Read more

Many Ways to Think About Your Personas

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Ten years ago, I wrote in “Product Design: Bridging the Gap Between Product Management & Development” for Pragmatic Marketer that: “Personas are a stand-in for a unique group of people who share common goals. They are fictional representatives—archetypes based on the users’ behaviors, attitudes, and goals.” The concepts of a persona have been around for … Read more

Delivering Experience Design as a Service: An Interview with Steve Craig, Director, Products & Experience at Mitek

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Steve Craig, Director of Products & Experience for Identity at Mitek, is a product leader known for creating and executing product vision and driving technology roadmaps in entrepreneurial environments as well as in Fortune 500 companies like HP and Intuit. He joins us today to talk about Experience Design as a Service (XDaaS). Thanks for joining … Read more

Service Design Trends for 2017 – Agile Meets Design Thinking

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John Knight posted this a few months ago. I believe that that these 10 trends are worth paying attention to: “…underpin digital transformation across mobile, tablet, desktop and the wave of new UI technologies such as wearables… these changes will shift the focus from consumer to co-creator and from metropolitan chic to global reach, thus … Read more

Experience Makers are Memory Makers: Products are now Props and Services are the Stage

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In The Experience Economy, Pine and Gilmore explain how we are in a new economic era in which mere goods and services are no longer enough and all businesses must orchestrate memorable events for their customers. Joe Pine, shares in this video how in this new economy we are in that products are now props … Read more

Viability, Feasibility and Desirability

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IDEO has been leading the charge on an innovation model built around Design Thinking. In this model, there are three key perspectives: Viability. Is it viable. Does it have a reasonable chance of succeeding? Is it capable of producing a profit or achieving your goal? Feasibility. Is it feasible. Does the technology exist or can … Read more

Personas, Journey Maps, Service Blueprints, and Innovation

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Personas Personas help you specify the context of use by identifying the people who will use your solution, what they will use it for, and under what conditions they will use it. They help you to create a point of view that is based on your target audiences’ needs and insights so you can see … Read more