Sean Van Tyne

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Analytics

Artificial Intelligence Enhancing the Customer Experience 

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Artificial intelligence (AI) is significantly enhancing the customer experience (CX) across various industries in several ways: Personalized Experiences Visual Search and Recognition: AI-powered visual search allows customers to find products using images instead of text. It enhances the shopping experience, especially in fashion and home decor industries. Augmented Reality and Virtual Reality: In retail and tourism, AI-enhanced AR and VR experiences allow customers to … Read more

Managing the Visible and Invisible AI in the Customer Experience Journey

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Delivering a high-quality customer experience on a consistent basis converts customers into enthusiastic brand advocates – people who genuinely want to tell their friends and colleagues about the experience your products and/or services deliver. And they might even post on their social media platforms, which is incredibly strong (and essentially free) marketing – boosting levels of … Read more

Gen AI Prompt Assistance Experience Design Guide

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Generative Artificial Intelligence (Gen AI) refers to a class of artificial intelligence that leverages deep neural networks to generate content autonomously. AI prompts refer to the intelligent cues or suggestions provided by machine learning algorithms to guide users through a specific process or help them make informed decisions.  AI prompts can go beyond reactive suggestions … Read more

Multivariate Testing 

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Multivariate testing (MVT) is a technique for testing a hypothesis in which multiple variables are modified.  The goal of multivariate testing is to determine which combination of variations performs the best out of all the possible combinations.  It’s more complex than A/B testing, which tests only one variable at a time. How it Works Types of Multivariate … Read more

(Most) Everything Can Be Done Better with AI 

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Artificial Intelligence (AI) can enhance a wide range of activities and processes by improving efficiency, accuracy, and decision-making. Here’s a breakdown of how AI can contribute across various domains: Sustainability    – Energy: AI can optimize energy consumption in homes, businesses, and cities by analyzing usage patterns and automating energy-efficient adjustments.    – Agriculture: AI can monitor crop health, forecast weather … Read more

AI in the Circular Economy

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Artificial Intelligence (AI) plays a significant role in driving and optimizing the circular economy by enhancing sustainability and resource efficiency. The circular economy is a model focused on minimizing waste and making the most of resources by promoting reuse, recycling, and regeneration of products and materials.Here are several key areas where AI contributes to the circular economy: … Read more

AI Innovation Strategy 

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An AI innovation strategy is a comprehensive approach to adopt, develop, and implement artificial intelligence (AI) technologies that drives growth, enhances competitiveness, and creates societal value. A good innovation strategy defines goals, key focus areas, risks, and how to foster the right ecosystem for success: Vision and Objectives Vision: Define the overarching purpose for adopting AI. … Read more

AI and Hyperautomation in the Intelligent Enterprise

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Hyperautomation is the expansion of automation by integrating advanced technologies like artificial intelligence (AI), machine learning (ML), robotic process automation (RPA), and other advanced tools to automate as many business processes as possible. Unlike traditional automation, which focuses on automating repetitive tasks, hyperautomation involves creating systems that can adapt, learn, and improve as they operate. Key … Read more

Robotic Process Automation in Finance

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Robotic Process Automation (RPA) is a technology that uses software robots or “bots” to automate repetitive, rule-based tasks in financial institutions. When combined with AI, it becomes more intelligent, allowing organizations to handle complex processes that require decision-making, learning, and adapting. RPA significantly improves operational efficiency, reduces manual errors, and allows employees to focus on … Read more

Artificial Intelligence in Carbon Utilization

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Artificial Intelligence (AI) can play a significant role in carbon utilization by optimizing processes, improving efficiency, and enabling new approaches to capture, convert, and reuse carbon dioxide (CO₂). Here are a few ways AI can be leveraged for carbon utilization: Carbon Capture Optimization AI can optimize the process of capturing CO₂ from industrial emissions or … Read more

Artificial Intelligence Digital Product Passport 

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An Artificial Intelligence (AI) Digital Product Passport (DPP) is a digital system designed to track and store essential information about a product throughout its lifecycle, often with the aid of AI technologies.  A DPP offers transparency, traceability, and efficiency for manufacturers, consumers, and regulators by capturing product data such as materials used, environmental impacts, repair history, recycling … Read more

How B2B Winners Keep Growing

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“The B2B landscape is undergoing significant transformation. Fueled by rapid integration of digital technologies, sellers continue to invest, innovate, and experiment with how they present their offerings. Their B2B customers are shifting toward consumer-like purchasing behavior. They’re also demanding a much more sophisticated buying experience and are willing to walk away if they don’t get … Read more