Gen AI Prompt Assistance Experience Design Guide

Generative Artificial Intelligence (Gen AI) refers to a class of artificial intelligence that leverages deep neural networks to generate content autonomously. AI prompts refer to the intelligent cues or suggestions provided by machine learning algorithms to guide users through a specific process or help them make informed decisions.  AI prompts can go beyond reactive suggestions … Read more

Multivariate Testing 

Multivariate testing (MVT) is a technique for testing a hypothesis in which multiple variables are modified.  The goal of multivariate testing is to determine which combination of variations performs the best out of all the possible combinations.  It’s more complex than A/B testing, which tests only one variable at a time. How it Works Types of Multivariate … Read more

Design for Excellence Best Practices

The Lean institute say 95% of process activities associated with manufacturing ultimately add no value to the customer and HCL Technologies say 70% of the engineering changes which delay production are due to brands trying to retrospectively correct issues with design to deal with assembly, cost & quality problems.  Design for excellence (DfX) is a … Read more

Design for Excellence

Design for excellence (DfX) is a systematic and proactive approach to design that uses the knowledge and experience of experts in other parts of the product development process (test, manufacturing, operations, support, etc.) to ensure the final product can be realized at reasonably low life cycle cost while still meeting reliability, quality, durability, and customer expectation targets. DfX … Read more

Integrating CX and UX strategies to Drive Customer Loyalty and Long-term Revenue

Customer Experience Revolution

According to a report by Fortune Business Insights, the global loyalty management market may expand significantly, increasing from $6.47 billion in 2023 to $28.65 billion by 2030. This represents a compound annual growth rate (CAGR) of 23.7% over the forecast period, which signifies that companies must ensure a better customer experience for their clients.  “Customer … Read more

A Legacy Company Guide to Innovation 

According to Ivanka Visnjic and Ronnie Leten, authors of How to collaborate well and scale up fast (Havard Business Review. September–October 2024), “Large firms aren’t designed for moon shots. Their owners don’t like the risks and won’t kill the goose that lays the golden egg. As a result, all too often they end up defaulting to incremental … Read more

AI in the Circular Economy

Artificial Intelligence (AI) plays a significant role in driving and optimizing the circular economy by enhancing sustainability and resource efficiency. The circular economy is a model focused on minimizing waste and making the most of resources by promoting reuse, recycling, and regeneration of products and materials.Here are several key areas where AI contributes to the circular economy: … Read more

AI-Driven Product Development Lifecycle 

“Nearly 70 percent of top economic performers, versus just half of their peers, use their own software to differentiate themselves from their competitors. One-third of those top performers directly monetize software. Generative AI (gen AI) offers a tantalizing opportunity to increase this value opportunity by helping software talent create better code faster.” – The Gen AI … Read more

AI-Driven Hyper Personalized Journey Orchestration

To personalize a consumer experience, you must tailor interactions based on customer data such as demographics, purchase history and preferences. As customer expectations have evolved, so has the need for more sophisticated approaches. Enter hyper personalization. While personalization might involve sending a targeted email based on past purchases, “hyper personalization” predicts future behavior and proactively … Read more

Sustainability Experience Design

In today’s rapidly evolving world, where environmental concerns are becoming increasingly urgent, the role of design is more critical than ever. Combining the discipline of human-centered design focus on aesthetics, usability, and functionality with the principles of sustainability to create meaningful and engaging eco-experiences. Understanding Sustainable Experience Design Sustainable Experience Design is about more than … Read more

Green Technology

“Solar and Battery Storage to Make Up 81% of New U.S. Electric-Generating Capacity in 2024.” -U.S. Energy Information Administration.  Green technology is an umbrella term that describes the use of technology and science to create products and services that are environmentally friendly. Green tech is related to cleantech, which specifically refers to products or services … Read more

Environmental Technology

Environmental technology is the application of science to address environmental challenges through conservation and the mitigation of human impact to the environment. It broadly includes all technologies that help the environment and improving environmental health. It includes technologies for pollution control, waste management, and remediation of environmental damage, such as air and water purification systems or … Read more