Sean Van Tyne Get smart about your go-to-market strategy. Pick the right customers and position your brand to win will help your organization gain profitable market share without overspending in the process: All this comes together to create the context behind crafting your go-to-market strategy to identify which market slices you will pursue, the right customers to target, … Read more
Being innovation isn’t easy. First, you need to have an understanding on what innovation really is and how to apply it to your organization process. Second – and probably more important, you need to have the will to change how you do things today. People, in general, don’t like to change. Getting people to change … Read more
Your customers have things they want to get done. They have goals and objectives. They have motivations and pain points. Your solution should help your customers meet their goals and achieve their objectives. Your solution should match their motives and be the suave to their paint points. Customers’ Goals and Objectives Customers’ goals and objectives … Read more
More than 5 million Google searches happen daily according to MailChimp. Search engine optimization (SEO)—adjusting your website to boost the amount of quality traffic that comes to it—is an essential part of connecting with your audience. Search engines like Google and others use formulas, called algorithms, to determine what sites to serve up in response … Read more
Breadcrumbs (or breadcrumb trail) are a navigation system that shows the location in a site or app. The term comes from the Hansel and Gretel fairy tale in which the main characters create a trail of breadcrumbs in order to track back to their home. Breadcrumbs serve as a visual “cue”, indicating the location of … Read more
The last, best experience a shopper has anywhere becomes the minimum expectation for the experience they want everywhere. – Havas 2019 Prosumer survey Havas Group surveyed a combination of 2,000 “pro-sumers” — early adopters who are forward thinking, influential, and proactive in what they do and share — and mainstream consumers across the U.S., U.K., … Read more
“With consumers now spending significantly more time online, the notion of maximizing your brand’s digital presence has become a necessity. If you’re not reaching and engaging potential customers across a purchase journey that’s increasingly online, you can be sure another brand is.” – Mata Martinez, Think with Google Google teamed up with Boston Consulting Group … Read more
The Nielsen Norman Group has done extensive research with people shopping online and identified five main types of behavior: product-focused, browsing, researchers, bargain-hunters, and one-time shoppers. Each customer type benefits from a different online experience: Product-Focused Product-focused shoppers know the exact product model and options they want. They want to easily find the item they … Read more
In ten years of helping more than 900 companies design and execute enterprise-wide customer-experience programs, the McKinsey Company have a formula that they have seen 15 to 20 percent increases in sales conversion rates, 20 to 50 percent declines in service costs, and 10 to 20 percent improvement in customer satisfaction. The formula has specific … Read more
“An important part of building a loyal base is knowing who is (and who should be) a part of it. Then it’s a matter of supplying those people with a great experience every single time they interact with your brand.” – Tom Klien, CMO at Mailchimp What does it take to create a brand that … Read more
Customer journeys include many things that happen before, during, and after the experience of a product or service. Journeys can be long, stretching across multiple channels and touchpoints, and often lasting days, weeks or longer. Brand awareness, converting prospects to customer, providing long-tern value to create loyalty and advocacy are all part of the journey. … Read more
I came across this MIT Sloan post, Make Your Data Insights Visually Consumable by Nancy Duarte, and wanted to pass along these best practices. Highlight Data with a Pop of Color Draw attention to your data by using color highlights on the most important pieces of information. Use neutral colors for the rest of the … Read more