Artificial Intelligence Experience Design Principles 2025

“Artificial Intelligence shapes how we think, feel and behave. It drives the decisions that define our future. We have the responsibility to use this potential for humane technology. Building an AI based on our diverse values and needs requires thoughtful design.” – Lennart Ziburski, UX of AI Things have been developing rapidly since I posted my … Read more

AI in UX and UX in AI

Artificial intelligence (AI) is rapidly transforming the landscape of User Experience (UX) design, both as a tool for designers and as a component within the experience. AI as a Tool for UX Designers AI empowers UX Designers to work smarter, not harder, automating tedious tasks and providing valuable insights. Automating Repetitive Tasks Personalizing User Experiences Improving Usability Testing … Read more

What is Your AI Strategy Plan?

Creating a comprehensive AI strategy plan involves several key steps to ensure alignment with business goals, effective implementation, and long-term success. A good AI strategy plan is a roadmap that guides an organization in leveraging artificial intelligence to achieve its business objectives. It should be comprehensive, adaptable, and aligned with the overall business strategy. Here’s a breakdown … Read more

Artificial Intelligence Enhancing the Customer Experience 

Artificial intelligence (AI) is significantly enhancing the customer experience (CX) across various industries in several ways: Personalized Experiences Visual Search and Recognition: AI-powered visual search allows customers to find products using images instead of text. It enhances the shopping experience, especially in fashion and home decor industries. Augmented Reality and Virtual Reality: In retail and tourism, AI-enhanced AR and VR experiences allow customers to … Read more

Managing the Visible and Invisible AI in the Customer Experience Journey

Delivering a high-quality customer experience on a consistent basis converts customers into enthusiastic brand advocates – people who genuinely want to tell their friends and colleagues about the experience your products and/or services deliver. And they might even post on their social media platforms, which is incredibly strong (and essentially free) marketing – boosting levels of … Read more

Gen AI Replaces Dad

I was in a meeting and got a text from my daughter that she needed help with writing a challenging correspondence. I texted her back that I would call her when it was done. When I called her back, she used a Gen AI tool to write the correspondence and was impressed with how easy … Read more

Gen AI Prompt Assistance Experience Design Guide

Generative Artificial Intelligence (Gen AI) refers to a class of artificial intelligence that leverages deep neural networks to generate content autonomously. AI prompts refer to the intelligent cues or suggestions provided by machine learning algorithms to guide users through a specific process or help them make informed decisions.  AI prompts can go beyond reactive suggestions … Read more

Multivariate Testing 

Multivariate testing (MVT) is a technique for testing a hypothesis in which multiple variables are modified.  The goal of multivariate testing is to determine which combination of variations performs the best out of all the possible combinations.  It’s more complex than A/B testing, which tests only one variable at a time. How it Works Types of Multivariate … Read more

How to Write a Good Gen AI Prompt

Generative artificial intelligence (Gen AI) “tools” – like OpenAI ChatGPT, Google Gemini, or Backplain – have made it easy to write and polish emails or presentations, summarize reports, write code, create social media campaigns, and accelerate customer service interactions. To use these to their fullest potential comes down to the prompt — the questions and statements — … Read more

(Most) Everything Can Be Done Better with AI 

Artificial Intelligence (AI) can enhance a wide range of activities and processes by improving efficiency, accuracy, and decision-making. Here’s a breakdown of how AI can contribute across various domains: Sustainability    – Energy: AI can optimize energy consumption in homes, businesses, and cities by analyzing usage patterns and automating energy-efficient adjustments.    – Agriculture: AI can monitor crop health, forecast weather … Read more

AI in the Circular Economy

Artificial Intelligence (AI) plays a significant role in driving and optimizing the circular economy by enhancing sustainability and resource efficiency. The circular economy is a model focused on minimizing waste and making the most of resources by promoting reuse, recycling, and regeneration of products and materials.Here are several key areas where AI contributes to the circular economy: … Read more

AI Innovation Strategy 

An AI innovation strategy is a comprehensive approach to adopt, develop, and implement artificial intelligence (AI) technologies that drives growth, enhances competitiveness, and creates societal value. A good innovation strategy defines goals, key focus areas, risks, and how to foster the right ecosystem for success: Vision and Objectives Vision: Define the overarching purpose for adopting AI. … Read more