Persona-Driven Agile Development 

Persona-driven Agile Development is a methodology that combines the human-centric focus of personas with the iterative and flexible nature of Agile methodologies. This approach helps ensure that the products being developed align closely with the needs and goals of the target customer by keeping them at the center of the development process. 1. Create Personas … Read more

(Most) Everything Can Be Done Better with AI 

Artificial Intelligence (AI) can enhance a wide range of activities and processes by improving efficiency, accuracy, and decision-making. Here’s a breakdown of how AI can contribute across various domains: Sustainability    – Energy: AI can optimize energy consumption in homes, businesses, and cities by analyzing usage patterns and automating energy-efficient adjustments.    – Agriculture: AI can monitor crop health, forecast weather … Read more

AI in the Circular Economy

Artificial Intelligence (AI) plays a significant role in driving and optimizing the circular economy by enhancing sustainability and resource efficiency. The circular economy is a model focused on minimizing waste and making the most of resources by promoting reuse, recycling, and regeneration of products and materials.Here are several key areas where AI contributes to the circular economy: … Read more

Artificial Intelligence Digital Product Passport 

An Artificial Intelligence (AI) Digital Product Passport (DPP) is a digital system designed to track and store essential information about a product throughout its lifecycle, often with the aid of AI technologies.  A DPP offers transparency, traceability, and efficiency for manufacturers, consumers, and regulators by capturing product data such as materials used, environmental impacts, repair history, recycling … Read more

Building a Loyal Brand

Brand Loyalty

“An important part of building a loyal base is knowing who is (and who should be) a part of it. Then it’s a matter of supplying those people with a great experience every single time they interact with your brand.” – Tom Klien, CMO at Mailchimp What does it take to create a brand that … Read more