Gen AI Prompt Assistance Experience Design Guide

Generative Artificial Intelligence (Gen AI) refers to a class of artificial intelligence that leverages deep neural networks to generate content autonomously. AI prompts refer to the intelligent cues or suggestions provided by machine learning algorithms to guide users through a specific process or help them make informed decisions.  AI prompts can go beyond reactive suggestions … Read more

Multivariate Testing 

Multivariate testing (MVT) is a technique for testing a hypothesis in which multiple variables are modified.  The goal of multivariate testing is to determine which combination of variations performs the best out of all the possible combinations.  It’s more complex than A/B testing, which tests only one variable at a time. How it Works Types of Multivariate … Read more

Design for Excellence Best Practices

The Lean institute say 95% of process activities associated with manufacturing ultimately add no value to the customer and HCL Technologies say 70% of the engineering changes which delay production are due to brands trying to retrospectively correct issues with design to deal with assembly, cost & quality problems.  Design for excellence (DfX) is a … Read more

Design for Excellence

Design for excellence (DfX) is a systematic and proactive approach to design that uses the knowledge and experience of experts in other parts of the product development process (test, manufacturing, operations, support, etc.) to ensure the final product can be realized at reasonably low life cycle cost while still meeting reliability, quality, durability, and customer expectation targets. DfX … Read more

Integrating CX and UX strategies to Drive Customer Loyalty and Long-term Revenue

Customer Experience Revolution

According to a report by Fortune Business Insights, the global loyalty management market may expand significantly, increasing from $6.47 billion in 2023 to $28.65 billion by 2030. This represents a compound annual growth rate (CAGR) of 23.7% over the forecast period, which signifies that companies must ensure a better customer experience for their clients.  “Customer … Read more

A Legacy Company Guide to Innovation 

According to Ivanka Visnjic and Ronnie Leten, authors of How to collaborate well and scale up fast (Havard Business Review. September–October 2024), “Large firms aren’t designed for moon shots. Their owners don’t like the risks and won’t kill the goose that lays the golden egg. As a result, all too often they end up defaulting to incremental … Read more

AI-Driven Hyper Personalized Journey Orchestration

To personalize a consumer experience, you must tailor interactions based on customer data such as demographics, purchase history and preferences. As customer expectations have evolved, so has the need for more sophisticated approaches. Enter hyper personalization. While personalization might involve sending a targeted email based on past purchases, “hyper personalization” predicts future behavior and proactively … Read more

Applying Universal Design for Learning to Canvas

Applying Universal Design for Learning (UDL) to an online learning platform like Canvas involves creating an inclusive learning environment that accommodates the varied needs and preferences of all students. UDL is based on three main principles: providing multiple means of engagement, representation, and action and expression. Here’s how you can apply these principles within the … Read more

Universal Design for Learning

Universal Design for Learning (UDL) is a framework to improve and optimize teaching and learning for all people based on scientific insights into how humans learn. It involves designing educational environments and products to be usable by the widest range of people without needing adaptation or specialized design. Here are some key principles and practices … Read more

Universal Design Principles for Technology

Here are some key universal design principles focus specifically on the design and development of technology products, systems, and interfaces: Accessibility: Ensure that the technology is accessible to individuals with disabilities, including those with visual, auditory, motor, or cognitive impairments. This includes providing alternatives to visual and auditory information, support for assistive technologies, and ensuring compatibility … Read more

Universal Design 

Universal Design (UD) is a design philosophy that aims to create products, environments, and systems that are usable by people of all ages, abilities, and backgrounds, to the greatest extent possible, without the need for adaptation or specialized design. The concept originated in architecture but has since expanded to various fields, including product design, communication, … Read more

Experience Design Across the Platform

Experience Design teams don’t just put a couple of nice new UI levels on top of applications. They design the application experience top to bottom for simplicity, mobility, and extensibility.  Today, customers move across devices. Depending on the task that they need to do: a simple task that they can complete on their wearable or phone, a … Read more