Delivering a high-quality customer experience on a consistent basis converts customers into enthusiastic brand advocates – people who genuinely want to tell their friends and colleagues about the experience your products and/or services deliver. And they might even post on their social media platforms, which is incredibly strong (and essentially free) marketing – boosting levels of … Read more
I was in a meeting and got a text from my daughter that she needed help with writing a challenging correspondence. I texted her back that I would call her when it was done. When I called her back, she used a Gen AI tool to write the correspondence and was impressed with how easy … Read more
Generative Artificial Intelligence (Gen AI) refers to a class of artificial intelligence that leverages deep neural networks to generate content autonomously. AI prompts refer to the intelligent cues or suggestions provided by machine learning algorithms to guide users through a specific process or help them make informed decisions. AI prompts can go beyond reactive suggestions … Read more
Multivariate testing (MVT) is a technique for testing a hypothesis in which multiple variables are modified. The goal of multivariate testing is to determine which combination of variations performs the best out of all the possible combinations. It’s more complex than A/B testing, which tests only one variable at a time. How it Works Types of Multivariate … Read more
The Lean institute say 95% of process activities associated with manufacturing ultimately add no value to the customer and HCL Technologies say 70% of the engineering changes which delay production are due to brands trying to retrospectively correct issues with design to deal with assembly, cost & quality problems. Design for excellence (DfX) is a … Read more
Design for excellence (DfX) is a systematic and proactive approach to design that uses the knowledge and experience of experts in other parts of the product development process (test, manufacturing, operations, support, etc.) to ensure the final product can be realized at reasonably low life cycle cost while still meeting reliability, quality, durability, and customer expectation targets. DfX … Read more
According to a report by Fortune Business Insights, the global loyalty management market may expand significantly, increasing from $6.47 billion in 2023 to $28.65 billion by 2030. This represents a compound annual growth rate (CAGR) of 23.7% over the forecast period, which signifies that companies must ensure a better customer experience for their clients. “Customer … Read more
An Artificial Intelligence (AI) Digital Product Passport (DPP) is a digital system designed to track and store essential information about a product throughout its lifecycle, often with the aid of AI technologies. A DPP offers transparency, traceability, and efficiency for manufacturers, consumers, and regulators by capturing product data such as materials used, environmental impacts, repair history, recycling … Read more
To personalize a consumer experience, you must tailor interactions based on customer data such as demographics, purchase history and preferences. As customer expectations have evolved, so has the need for more sophisticated approaches. Enter hyper personalization. While personalization might involve sending a targeted email based on past purchases, “hyper personalization” predicts future behavior and proactively … Read more
In today’s rapidly evolving world, where environmental concerns are becoming increasingly urgent, the role of design is more critical than ever. Combining the discipline of human-centered design focus on aesthetics, usability, and functionality with the principles of sustainability to create meaningful and engaging eco-experiences. Understanding Sustainable Experience Design Sustainable Experience Design is about more than … Read more
Creating PowerPoint presentations with Universal Design for Learning (UDL) principles in mind can make your content more accessible and engaging for a diverse audience. Here are some tips to incorporate UDL into your PowerPoint presentations: Multiple Means of Representation Multiple Means of Expression Multiple Means of Engagement Accessibility Features Clear Organization and Navigation By incorporating … Read more
Applying Universal Design for Learning (UDL) to an online learning platform like Canvas involves creating an inclusive learning environment that accommodates the varied needs and preferences of all students. UDL is based on three main principles: providing multiple means of engagement, representation, and action and expression. Here’s how you can apply these principles within the … Read more