Over the years, I have written blogs on user experience, customer experience, innovation, design thinking, agile development, data science, predictive analytics, AI, personalization, brand, business strategy, product management, emotional connection, design, art, culture, leadership life… and other topics. – Enjoy.
Delivering a high-quality customer experience on a consistent basis converts customers into enthusiastic brand advocates – people who genuinely want to tell their friends and colleagues about the experience your products and/or services deliver. And they might even post on their social media platforms, which is incredibly strong (and essentially free) marketing – boosting levels of
The startup funding journey typically begins with the pre-seed stage and progresses through seed funding, Series A, Series B, and so on. Each funding stage is designed to support a startup’s growth by providing the resources needed to develop products, services, and market strategies. In some cases, startups may also opt for Series C, or
The right investors can help your startup scale. And for those still in the ideation stages, an investor can mean the difference between your idea leaving the ground or never leaving your head. There are various types of investors to consider, each with their own unique benefits and drawbacks. Understanding the different types of investors
I was in a meeting and got a text from my daughter that she needed help with writing a challenging correspondence. I texted her back that I would call her when it was done. When I called her back, she used a Gen AI tool to write the correspondence and was impressed with how easy
The Sales Customer Relationship (SCR) is the heart of a successful sales process. It focuses on building and nurturing relationships with customers to drive sales and foster long-term loyalty. It’s more than just closing deals; it’s about understanding customer needs, providing value, and creating a positive experience throughout the entire customer lifecycle. Here’s a breakdown
Generative Artificial Intelligence (Gen AI) refers to a class of artificial intelligence that leverages deep neural networks to generate content autonomously. AI prompts refer to the intelligent cues or suggestions provided by machine learning algorithms to guide users through a specific process or help them make informed decisions. AI prompts can go beyond reactive suggestions
Multivariate testing (MVT) is a technique for testing a hypothesis in which multiple variables are modified. The goal of multivariate testing is to determine which combination of variations performs the best out of all the possible combinations. It’s more complex than A/B testing, which tests only one variable at a time. How it Works Types of Multivariate
Generative artificial intelligence (Gen AI) “tools” – like OpenAI ChatGPT, Google Gemini, or Backplain – have made it easy to write and polish emails or presentations, summarize reports, write code, create social media campaigns, and accelerate customer service interactions. To use these to their fullest potential comes down to the prompt — the questions and statements —
The Lean institute say 95% of process activities associated with manufacturing ultimately add no value to the customer and HCL Technologies say 70% of the engineering changes which delay production are due to brands trying to retrospectively correct issues with design to deal with assembly, cost & quality problems. Design for excellence (DfX) is a
Design for excellence (DfX) is a systematic and proactive approach to design that uses the knowledge and experience of experts in other parts of the product development process (test, manufacturing, operations, support, etc.) to ensure the final product can be realized at reasonably low life cycle cost while still meeting reliability, quality, durability, and customer expectation targets. DfX
According to a report by Fortune Business Insights, the global loyalty management market may expand significantly, increasing from $6.47 billion in 2023 to $28.65 billion by 2030. This represents a compound annual growth rate (CAGR) of 23.7% over the forecast period, which signifies that companies must ensure a better customer experience for their clients. “Customer
According to Ivanka Visnjic and Ronnie Leten, authors of How to collaborate well and scale up fast (Havard Business Review. September–October 2024), “Large firms aren’t designed for moon shots. Their owners don’t like the risks and won’t kill the goose that lays the golden egg. As a result, all too often they end up defaulting to incremental