Delivering a high-quality customer experience on a consistent basis converts customers into enthusiastic brand advocates – people who genuinely want to tell their friends and colleagues about the experience your products and/or services deliver. And they might even post on their social media platforms, which is incredibly strong (and essentially free) marketing – boosting levels of … Read more
Multivariate testing (MVT) is a technique for testing a hypothesis in which multiple variables are modified. The goal of multivariate testing is to determine which combination of variations performs the best out of all the possible combinations. It’s more complex than A/B testing, which tests only one variable at a time. How it Works Types of Multivariate … Read more
The Lean institute say 95% of process activities associated with manufacturing ultimately add no value to the customer and HCL Technologies say 70% of the engineering changes which delay production are due to brands trying to retrospectively correct issues with design to deal with assembly, cost & quality problems. Design for excellence (DfX) is a … Read more
Design for excellence (DfX) is a systematic and proactive approach to design that uses the knowledge and experience of experts in other parts of the product development process (test, manufacturing, operations, support, etc.) to ensure the final product can be realized at reasonably low life cycle cost while still meeting reliability, quality, durability, and customer expectation targets. DfX … Read more
Universal Design for Learning (UDL) is a framework to improve and optimize teaching and learning for all people based on scientific insights into how humans learn. It involves designing educational environments and products to be usable by the widest range of people without needing adaptation or specialized design. Here are some key principles and practices … Read more
Universal Design (UD) is a design philosophy that aims to create products, environments, and systems that are usable by people of all ages, abilities, and backgrounds, to the greatest extent possible, without the need for adaptation or specialized design. The concept originated in architecture but has since expanded to various fields, including product design, communication, … Read more
Experience Design teams don’t just put a couple of nice new UI levels on top of applications. They design the application experience top to bottom for simplicity, mobility, and extensibility. Today, customers move across devices. Depending on the task that they need to do: a simple task that they can complete on their wearable or phone, a … Read more
Creating an effective and user-friendly chatbot experience involves considering several factors, including human-centered design principles and conversational flow best practices. Here are some guidelines to enhance the user experience of your chatbot: 1. Understand Your Audience – Identify your target audience and tailor the language and tone of the chatbot accordingly. – Consider user demographics, preferences, … Read more
Artificial intelligence (AI) prompts play a pivotal role in shaping how users interact with applications, websites, and devices, leading to more intuitive and personalized experiences. Understanding AI Prompts AI prompts refer to the intelligent cues or suggestions provided by machine learning algorithms to guide users through a specific process or help them make informed decisions. … Read more
How do you know you’re making the right bets with your ideas? Which bets do your ideas hinge on? These are our riskiest assumptions. They need to be tested before you spend your valuable time and money. With the ‘problem’ in mind, map out the customer journey to identify the riskiest assumption. Armed with a … Read more
A common misconception is that a Minimum Viable Product (MVP) consists of the minimum set of features deemed necessary for a working software product, with the goal of bringing it to market quickly. This is incorrect as there is an over-emphasis on speedy delivery and time to market, as opposed to focusing on customer and … Read more
Information architecture (IA) focuses on organizing, structuring, and labeling content in an effective and sustainable way. The goal is to help users find information and complete tasks. The Information Architecture Institute defines information architecture simply: “Information architecture is the practice of deciding how to arrange the parts of something to be understandable.” The purpose of … Read more