“Product” can be a physical object, software, a service, or a combination of these. “Market” can refer to target audience segments, ideal customer profiles, personas, or a combination. The “fit” is the magic. “Product-market fit means being in a good market with a product that can satisfy that market.” -Marc Andreessen, co-author of Mosaic, co-founder … Read more
Persona-driven Agile Development is a methodology that combines the human-centric focus of personas with the iterative and flexible nature of Agile methodologies. This approach helps ensure that the products being developed align closely with the needs and goals of the target customer by keeping them at the center of the development process. 1. Create Personas … Read more
The Lean institute say 95% of process activities associated with manufacturing ultimately add no value to the customer and HCL Technologies say 70% of the engineering changes which delay production are due to brands trying to retrospectively correct issues with design to deal with assembly, cost & quality problems. Design for excellence (DfX) is a … Read more
Design for excellence (DfX) is a systematic and proactive approach to design that uses the knowledge and experience of experts in other parts of the product development process (test, manufacturing, operations, support, etc.) to ensure the final product can be realized at reasonably low life cycle cost while still meeting reliability, quality, durability, and customer expectation targets. DfX … Read more
According to a report by Fortune Business Insights, the global loyalty management market may expand significantly, increasing from $6.47 billion in 2023 to $28.65 billion by 2030. This represents a compound annual growth rate (CAGR) of 23.7% over the forecast period, which signifies that companies must ensure a better customer experience for their clients. “Customer … Read more
According to Ivanka Visnjic and Ronnie Leten, authors of How to collaborate well and scale up fast (Havard Business Review. September–October 2024), “Large firms aren’t designed for moon shots. Their owners don’t like the risks and won’t kill the goose that lays the golden egg. As a result, all too often they end up defaulting to incremental … Read more
“The B2B landscape is undergoing significant transformation. Fueled by rapid integration of digital technologies, sellers continue to invest, innovate, and experiment with how they present their offerings. Their B2B customers are shifting toward consumer-like purchasing behavior. They’re also demanding a much more sophisticated buying experience and are willing to walk away if they don’t get … Read more
“Nearly 70 percent of top economic performers, versus just half of their peers, use their own software to differentiate themselves from their competitors. One-third of those top performers directly monetize software. Generative AI (gen AI) offers a tantalizing opportunity to increase this value opportunity by helping software talent create better code faster.” – The Gen AI … Read more
Ecolabels and green stickers are labeling systems for food and consumer products. The use of ecolabels is voluntary, whereas green stickers are mandated by law; for example, in North America major appliances and automobiles use Energy Star. They are a form of sustainability measurement directed at consumers, intended to make it easy to take environmental concerns into account when … Read more
Here are some key universal design principles focus specifically on the design and development of technology products, systems, and interfaces: Accessibility: Ensure that the technology is accessible to individuals with disabilities, including those with visual, auditory, motor, or cognitive impairments. This includes providing alternatives to visual and auditory information, support for assistive technologies, and ensuring compatibility … Read more
Universal Design (UD) is a design philosophy that aims to create products, environments, and systems that are usable by people of all ages, abilities, and backgrounds, to the greatest extent possible, without the need for adaptation or specialized design. The concept originated in architecture but has since expanded to various fields, including product design, communication, … Read more
Experience Design teams don’t just put a couple of nice new UI levels on top of applications. They design the application experience top to bottom for simplicity, mobility, and extensibility. Today, customers move across devices. Depending on the task that they need to do: a simple task that they can complete on their wearable or phone, a … Read more