A typical startup team needs to be quick and adaptable to gain an audience and a market share BUT they can’t make this approach work without a clear strategic vision and a well-defined strategic plan. Otherwise, efforts can quickly turn into chaos, which can be extremely costly. Here are six steps to take to build a strong strategy: … Read more
“The B2B landscape is undergoing significant transformation. Fueled by rapid integration of digital technologies, sellers continue to invest, innovate, and experiment with how they present their offerings. Their B2B customers are shifting toward consumer-like purchasing behavior. They’re also demanding a much more sophisticated buying experience and are willing to walk away if they don’t get … Read more
To personalize a consumer experience, you must tailor interactions based on customer data such as demographics, purchase history and preferences. As customer expectations have evolved, so has the need for more sophisticated approaches. Enter hyper personalization. While personalization might involve sending a targeted email based on past purchases, “hyper personalization” predicts future behavior and proactively … Read more
Eco-innovation is a business approach which promotes sustainability throughout the entire life cycle of a product, while also boosting a company’s performance and competitiveness. It can help businesses access new and expanding markets, increase productivity, attract new investment, increase profitability across the value chain, and help stay ahead of regulations and standards. Eco-innovation is the development of … Read more
Artificial Intelligence (AI) has become a transformative force across various industries, reshaping the way we work, communicate, and even think. From healthcare to finance and beyond, organizations are harnessing the power of AI to streamline operations, make data-driven decisions, and enhance customer experiences. The AI Learn, Leverage, and Master (LLM) model helps organizations assess their … Read more
Your customers have things they want to get done. They have goals and objectives. They have motivations and pain points. Your solution should help your customers meet their goals and achieve their objectives. Your solution should match their motives and be the suave to their paint points. Customers’ Goals and Objectives Customers’ goals and objectives … Read more
More than 5 million Google searches happen daily according to MailChimp. Search engine optimization (SEO)—adjusting your website to boost the amount of quality traffic that comes to it—is an essential part of connecting with your audience. Search engines like Google and others use formulas, called algorithms, to determine what sites to serve up in response … Read more
“An important part of building a loyal base is knowing who is (and who should be) a part of it. Then it’s a matter of supplying those people with a great experience every single time they interact with your brand.” – Tom Klien, CMO at Mailchimp What does it take to create a brand that … Read more
Great problem solvers are made, not born. That’s what McKinsey found after decades of problem solving with leaders across business, nonprofit, and policy sectors. Six mutually reinforcing approaches underly their success: Being Ever Curious A simple technique, worth employing at the beginning of problem solving, is simply to pause and ask why conditions or assumptions … Read more
Lifetime Value (LTV), sometimes referred to as Customer Lifetime Value (CLV), is the average revenue a single customer is predicted to generate over the duration of their account. Customer Acquisition Cost (CAC) is the average expense of gaining a single customer. The ratio of lifetime value to customer acquisition cost helps you determine how much … Read more
Generation Z, is the youngest, most ethnically-diverse, and largest generation in American history, comprising 27% of the US population. Pew Research recently defined Gen Z as anyone born after 1997. Gen Z grew up with technology, the internet, and social media, which sometimes causes them to be stereotyped as tech-addicted, anti-social, or “social justice warriors.” Millennials currently hold the … Read more
According to Greg Chapman, Founder and CEO of The Pocket CMO, ‘customer segmentation provides a comprehensive understanding of your current and potential consumers that produces a variety of rich data including identifying the financially-optimal targets for your brand.’ Greg shares that: “Profiles are built from data. Personas are built from insights. You don’t market to … Read more