Designing Experiences with Lean Principles

The term “Lean” was first coined by John Krafcik in his 1988 article, “Triumph of the Lean Production System” based on his experience as a quality engineer in the Toyota-GM NUMMI joint venture in California. Adapting the principles from Lean manufacturing, Mary & Tom Poppendieck wrote Lean Software Development: An Agile Toolkit (May 18, 2003). … Read more

Before You Write Your Requirements, Create a Prototype

Prototype your ideas before you develop them. Use prototypes to solicit feedbacks from subject matter experts to ensure you are solving the right problem, to inform stakeholders, get feedback from your customers, and collaborate with development. Before you write your requirements, create a “prototype.” This could be a sketch – or sketches –  on a … Read more

Fogg’s Seven Strategies to Influence Behavior in Experience Design

According to Dr. BJ Fogg, founder of the Persuasive Tech Lab at Stanford University and the Fogg Behavioral Model, persuasive technology uses seven strategies to influence behavior: Reduction – Simplify the task the user is trying to do. Tunneling – A step-by-step sequence of activities that guides 
the user through the behavior. Tailoring – Provide feedback … Read more

User Experience Insights Drive Better AI

In the Harvard Business Review article, AI Won’t Change Companies Without Great UX, Michael Schrage asked the question, “As artificial intelligence algorithms infiltrate the enterprise, organizational learning matters as much as machine learning. How should smart management teams maximize the economic value of smarter systems?”: “Strategically speaking, a brilliant data-driven algorithm typically matters less than … Read more

UserZoom Sponsors UX Boot Camps

While helping BD Medical Technology redesign their intranet, I got the distinct honor and pleasure of working with the Nielsen Norman Group. NN/g conducted card sorts and tree studies with UserZoom. This also led to me doing a NN/g Design Thinking and Agile online seminar. UserZoom has been one of the primary sponsor of UX … Read more

Group Personas

In some cases, you may only need to define a limited set of primary and secondary personas. It may be important to make the distinction between your buyer, user and influencer personas. But as you think through your scenarios, if you find groups of personas interacting with the environment or with other personas, you may … Read more

Service Design Trends for 2017 – Agile Meets Design Thinking

John Knight posted this a few months ago. I believe that that these 10 trends are worth paying attention to: “…underpin digital transformation across mobile, tablet, desktop and the wave of new UI technologies such as wearables… these changes will shift the focus from consumer to co-creator and from metropolitan chic to global reach, thus … Read more

Design Thinking: Divergence and Convergence Cycles

  In the creative process, you start with an idea. You explore aspects of that idea – go wide – and diverge into many directions to better understand and define your problem. You follow many paths – some lead to dead-ends, some stray too far off from your vision and some lead to the same … Read more

Design Thinking: A Brief History

You could say the basic principles of Design Thinking have always been around. It was these basic principles that early humans built tools and drew on cave walls. It required observation, experimentation and prototyping. Learning from each iteration and evolving the design and our evolution as a species. Just as is does today. In his … Read more

Lean UX

Inspired by Lean and Agile development theories, Lean UX focuses on the actual experience being designed, rather than deliverables (an updated edition came out this month). This book shows you how to collaborate closely with other members of the product team, and gather feedback early and often. It shares how to drive the design in … Read more

Agile UX Remote Usability Testing

Usability evaluations assess the degree to which your website, application, product or service can be used by your customers, the efficiency of your solution and the overall delightfulness you deliver. These evaluations are to validate that the tasks are easy to complete. It is a test of the ease of use of your offering not … Read more