Experience Design teams don’t just put a couple of nice new UI levels on top of applications. They design the application experience top to bottom for simplicity, mobility, and extensibility. Today, customers move across devices. Depending on the task that they need to do: a simple task that they can complete on their wearable or phone, a … Read more
Disney created a color called Go Away Green. A very bland green shade you see a lot of in the park but don’t really think anything about. It was created with the idea that the common eye would glaze right over it. Truth is, unless you’re looking for it, it is all too easy to just … Read more
Information architecture (IA) focuses on organizing, structuring, and labeling content in an effective and sustainable way. The goal is to help users find information and complete tasks. The Information Architecture Institute defines information architecture simply: “Information architecture is the practice of deciding how to arrange the parts of something to be understandable.” The purpose of your … Read more
There is no industry standard for application response time1. How long someone is willing to wait is only relevant in the context of how important the task is to them. For example, how long someone is willing to wait to view their family’s online photo album versus how long they are willing to wait … Read more
Psychologists William Edmund Hick and Ray Hyman define “the time it takes for a person to make a decision as a result of the possible choices he or she has” in the Hick–Hyman Law.That is, increasing the number of choices will increase the decision time logarithmically. This means that people subdivide their total collection of choices into categories, eliminating … Read more
Located in Los Angeles, California, the Getty Center is a museum that specializes in pre-20th-century European paintings, drawings, illuminated manuscripts, sculpture, and decorative arts; and 19th- and 20th-century American and European photographs. It is named after famed oilman J. Paul Getty who’s trust funds it. The center is best known for its architecture, gardens, and … Read more