In the creative process, you start with an idea. You explore aspects of that idea – go wide – and diverge into many directions to better understand and define your problem. You follow many paths – some lead to dead-ends, some stray too far off from your vision and some lead to the same … Read more
You could say the basic principles of Design Thinking have always been around. It was these basic principles that early humans built tools and drew on cave walls. It required observation, experimentation and prototyping. Learning from each iteration and evolving the design and our evolution as a species. Just as is does today. In his … Read more
My favorite toy as a child was a broken single reflex camera. It served as everything from my Star Trek tricorder to a spaceship for my little toy men. My parents would have never guessed it. I wouldn’t have guessed it either. But if my parents had observed my play and asked me a few … Read more
From Experience Design in the Machine Learning Era, Fabien Girardin shares that with a behavioral data-driven experiences, we exploit thick data, the qualitative information that provides insights on people’s lives, big data from the aggregated behavioral data of millions of people and the small data that each individual generates. Traditionally, designers focus on defining the experience of the service, feature or … Read more
Usability evaluations assess the degree to which your website, application, product or service can be used by your customers, the efficiency of your solution and the overall delightfulness you deliver. These evaluations are to validate that the tasks are easy to complete. It is a test of the ease of use of your offering not … Read more
IBM formalized the Joint Application Design process in 1974. In JAD, customers and end-users jointly define and design their solution with the solution provider that is developing and delivering it. It closes the gap in time and cost around understanding requirements early and throughout the application development lifecycle. In the JAD process, sessions are held … Read more
Jeanne Bliss shares with us in her post Five CX Competencies Transform Your Experience: CUSTOMERS AS ASSETS Your focus is to get leaders to make a defining performance metric – the growth or loss of your customer base. The purpose is to shift to a simple understanding – knowing what customers actually did to impact … Read more
Where customer journey maps define your customers – prospects through advocates – touch points with your brand, products and services; service blueprints define the the behind-the-scenes people, processes and technology that supports that journey. Where creating a customer journey maps requires you to “walk in the shoes” of your customer and see your organization through … Read more
Value-Driven Design is a process where the design choices are made to maximize system value rather than to meet performance requirements. Value-Driven Design grew from a collaboration of three Technical Committees of the American Institute for Aeronautics and Astronautics (AIAA): the Economics Technical Committee, the Systems Engineering Technical Committee, and the Multidisciplinary Optimization Technical Committee. … Read more
A Minimum Viable Product (MVP) center around the business perspective. It asks the question “what is the minimum product I have to build to figure out whether I have a business?” You might do that from testing signups on landing pages or putting up price points and collecting payment information to helps assess the true … Read more
In his blog post Why Product Thinking is the next big thing in UX Design: Life’s too short to build something nobody wants… Nikkel Blaase shares: “When thinking of User Experience, we often think of a simple, beautiful, and easy to use feature-set of a product, that makes the user’s life easier. But as a … Read more
The other day I was helping a good friend and colleague with a “persona walkthrough.” A persona walkthrough is when you “walkthrough” your experience assuming the role of the persona. In this case, we were walking through an online experience. We started with a persona named Sally. Sally is a “Soccer Mom” – she is … Read more