What is Your AI Strategy Plan?

Creating a comprehensive AI strategy plan involves several key steps to ensure alignment with business goals, effective implementation, and long-term success. A good AI strategy plan is a roadmap that guides an organization in leveraging artificial intelligence to achieve its business objectives. It should be comprehensive, adaptable, and aligned with the overall business strategy. Here’s a breakdown … Read more

Understanding Startup Funding Stages

The startup funding journey typically begins with the pre-seed stage and progresses through seed funding, Series A, Series B, and so on. Each funding stage is designed to support a startup’s growth by providing the resources needed to develop products, services, and market strategies. In some cases, startups may also opt for Series C, or … Read more

Navigating the Investor Landscape

The right investors can help your startup scale. And for those still in the ideation stages, an investor can mean the difference between your idea leaving the ground or never leaving your head.  There are various types of investors to consider, each with their own unique benefits and drawbacks. Understanding the different types of investors … Read more

Listening is the Willingness to Change

Listening is one of the most powerful things we can do.  It is also very challenging.  It seems strange that it is difficult. But it is… because it demands us to be both self-aware and willing to be compassionate. Active listening is all bright-eyed, big smile and nodding approval kind of a listening. Deeper listening is … Read more

Brand Asset Valuator

Brand Asset Valuator (BAV) is a metric applied for the measurement of brand value of an entity. BAV was developed by Young and Rubicam. BAV measures a brand under the two broad categories: Brand Vitality and Brand Stature. Brand Vitality refers to the growth potential of the brand. Brand Vitality is sub-divided into Differentiation and … Read more

Doing Good is Great for Your Brand

Altruistic behavior is common throughout the animal kingdom, particularly in species with complex social structures. For example, vampire bats regularly regurgitate blood and donate it to other members of their group who have failed to feed that night, ensuring they do not starve. In numerous bird species, a breeding pair receives help in raising its … Read more

Innovation is a Dance Between Discovery and Problem Solving

innovation culture

You may start with a problem or a discovery. You may discover a problem or, in solving a problem, make a discovery. It is rarely, if ever, a linear process of one then the other. There are innovation frameworks, methods and techniques. They help… but innovation is a messy process that includes going to unfamiliar … Read more

Mental Models

Mental models are psychological representations of real, hypothetical, or imaginary situations. They were first postulated in the late 1800’s by the American philosopher Charles Sanders Peirce but it was the Scottish psychologist, Kenneth Craik, in 1943, who describes mental models as the mind constructs “small-scale models” of reality that it uses to anticipate events, to … Read more

Are Your Customers Analog or Digital?

My wife called from the garden to my daughter asking for the time. My daughter replied three fifty (3:50). I immediately thought “why didn’t she say ten to four?” Then I realized that she rarely looks at an analog clock – she probably doesn’t even know what “ten to four” means. Or how about “half … Read more

Good Mentor Questions

Good mentors are important. The best workplaces have formal programs to develop mentoring relationships. LinkedIn has even launched a feature to help you find one. And how to be a good mentor is a topic of perennial interest. “For mentors, the most important thing, really, is to ask questions, to be this guide on the side, rather than the … Read more

Trust and Loyalty

I have been fortunate to have some great leaders along my path. They seemed to have genuinely cared about me and instilled in me a strong trust and loyalty to them. These leaders had empathy, they were good listeners and knew how to inspire a team with a clear vision. “Success is a team sport. … Read more

The Design Mission Statement

A mission statement is a written declaration of an organization’s core purpose. Properly crafted mission statements: serve as filters to separate what is important from what is not clearly state which markets will be served and how communicate a sense of intended direction to the entire organization A mission is different from a vision – … Read more