Artificial Intelligence Experience Success Metrics

The success metrics for an artificial intelligence (AI) experience (X) can vary depending on the goals and objectives of the project. However, here are some common metrics that organizations often use to measure the success of AIX: Satisfaction Surveys and feedback from customers can provide insights into their satisfaction with the AIX. This can be … Read more

UX Design Creating Transparency and Trust for Machine Learning

How we make machine learning transparent to our customers is one of the great design challenges of our time—and a very necessary one. Machine learning refers to different kinds of algorithms that learn from inputs like human interaction or data and create evolving feedback over time from that input. It can use preexisting data to … Read more

Listening is the Willingness to Change

Listening is one of the most powerful things we can do.  It is also very challenging.  It seems strange that it is difficult. But it is… because it demands us to be both self-aware and willing to be compassionate. Active listening is all bright-eyed, big smile and nodding approval kind of a listening. Deeper listening is … Read more

Tree Testing

Tree testing is a usability technique for evaluating the findability of topics. A tree test evaluates a hierarchical category structure or tree. Tree testing is done on a simplified text version of your content – without the influence of navigation aids and visual design. Tree testing can be used for websites, intranets, mobile UI, apps, games, … Read more

What are the Top 5 Behaviors of Design-Driven Organizations and Why Do They Matter?

This article first appeared in LinkedIn November 14, 2017. Written by one of my heroes, Tim Brown, CEO at IDEO: Some of today’s most successful companies—Airbnb, Nike—have CEOs who are also designers. And leading organizations across industries, like Apple, 3M, and Pepsi, have highly influential Chief Design Officers at the helm. Making design a priority isn’t just … Read more

Human-Centered Design, Design Thinking and Design Making

Human-Centered Design (HCD), as the name implies, is designing solutions around people. HCD involves the human perspective in all steps of the problem-solving process by observing the problems within context, brainstorming, conceptualizing, developing, and implementing a solution.  It is the process that innovators like Apple and IDEO follow. In this process, you first need to clearly define the problem then … Read more

Form Design Best Practices and Guidelines

Every day, we fill out forms. At the office to get our work done and at home to take care of our domestic needs. Forms are the lifeblood of digital information sharing. A couple of excellent guidelines on forms: Luke Wroblewski’s Web Form Design Best Practices shares guidelines on input fields, input labels, validation, feedback, … Read more

User Experience Manifesto

Based on the Agile Manifesto, I would like UX to have its own manifesto. Here is my first draft (below)… I would appreciate feedback. Human-Centered over System-Centered Contextual Inquiry over Surveys Asking over Guessing Listening over Telling

Minimum Viable Product

A Minimum Viable Product (MVP) center around the business perspective. It asks the question “what is the minimum product I have to build to figure out whether I have a business?” You might do that from testing signups on landing pages or putting up price points and collecting payment information to helps assess the true … Read more