UX Design Creating Transparency and Trust for Machine Learning

How we make machine learning transparent to our customers is one of the great design challenges of our time—and a very necessary one. Machine learning refers to different kinds of algorithms that learn from inputs like human interaction or data and create evolving feedback over time from that input. It can use preexisting data to … Read more

Tree Testing

Tree testing is a usability technique for evaluating the findability of topics. A tree test evaluates a hierarchical category structure or tree. Tree testing is done on a simplified text version of your content – without the influence of navigation aids and visual design. Tree testing can be used for websites, intranets, mobile UI, apps, games, … Read more

Expert Reviews are Good… But Not as Good as Talking to Your Customers

I was recently working with a client developing an online resource center for educators. First, we assess their business needs for this project and developed our UX plan. Then we ensured understanding of the market problem we were solving and defined our target audience. Next, we did our competitive analysis and looked at what other … Read more

What are the Top 5 Behaviors of Design-Driven Organizations and Why Do They Matter?

This article first appeared in LinkedIn November 14, 2017. Written by one of my heroes, Tim Brown, CEO at IDEO: Some of today’s most successful companies—Airbnb, Nike—have CEOs who are also designers. And leading organizations across industries, like Apple, 3M, and Pepsi, have highly influential Chief Design Officers at the helm. Making design a priority isn’t just … Read more

Human-Centered Design, Design Thinking and Design Making

Human-Centered Design (HCD), as the name implies, is designing solutions around people. HCD involves the human perspective in all steps of the problem-solving process by observing the problems within context, brainstorming, conceptualizing, developing, and implementing a solution.  It is the process that innovators like Apple and IDEO follow. In this process, you first need to clearly define the problem then … Read more

Form Design Best Practices and Guidelines

Every day, we fill out forms. At the office to get our work done and at home to take care of our domestic needs. Forms are the lifeblood of digital information sharing. A couple of excellent guidelines on forms: Luke Wroblewski’s Web Form Design Best Practices shares guidelines on input fields, input labels, validation, feedback, … Read more

User Experience Manifesto

Based on the Agile Manifesto, I would like UX to have its own manifesto. Here is my first draft (below)… I would appreciate feedback. Human-Centered over System-Centered Contextual Inquiry over Surveys Asking over Guessing Listening over Telling

Minimum Viable Product

A Minimum Viable Product (MVP) center around the business perspective. It asks the question “what is the minimum product I have to build to figure out whether I have a business?” You might do that from testing signups on landing pages or putting up price points and collecting payment information to helps assess the true … Read more

SoCal UX Camp 2015 – Another Success

This year’s SoCal UX Camp was another success! Every year this event gets bigger and better. If you have never heard of SoCal UX Camp, it is a free, user-driven, collaborative “unconference” for User Experience Designers, Research Analysts, and students held in Southern California. It is a one-day gathering of User Experience folks to share, … Read more