We can only design great solutions for people when we have a deep and detailed knowledge of their needs. Each new generation of solutions improves based on market and customer feedback. But how do you do this? What is the process? There is a hierarchical structure of activities, tasks, actions, and operation to better understand customers’ interactions … Read more
Forrester Research, research has shown that 70% of projects fail due to lack of user experience and every dollar invested in UX brings 100 dollars in return. So how do you ensure that your organization doesn’t fail at user experience and are spending your dollars wisely? Are you familiar with Balanced Scorecard? Balanced Scorecard is … Read more
Apple and Amazon started as small companies – a few people in a garage. Steve Jobs, one of the co-founders of Apple and Jeff Bezos, the founder of Amazon, focused on delivering great experience from day one. They instilled this in their companies DNA and you can see it the results. Small companies can do … Read more
User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products. It is an approach that puts the user at the center of the design process and incorporates user concerns and advocacy from the beginning. User experience includes everything that the user can experience – the visual appearance, interactive … Read more
There is no industry standard for application response time1. How long someone is willing to wait is only relevant in the context of how important the task is to them. For example, how long someone is willing to wait to view their family’s online photo album versus how long they are willing to wait … Read more
I got a coupe of events coming up that I want to share: Emotional Connections Co-Merge Tuesday, November 10 5:30 – 6:30 pm. The talk will be Based on Jeof and my book, The Customer Experience Revolution, I will share how companies like Coke, Mini Cooper, Intuit and more develop deep emotional connection that create … Read more
ProductCamp SoCal is a free, user-driven, collaborative unconference for product managers, marketers and designers in Southern California. It is a one-day gathering of product professionals to share, present, network, learn, explore and discuss the latest trends and industry best practices. At ProductCamp So Cal you will: Discover best practices from many industries on state-of-the-art ways … Read more
In The Business Book, they state that “Creativity involves the generating of ideas, alternatives, or possibilities, and the consideration of situations or problems in novel ways.” They define creativity as “Builds a structure or pattern from diverse elements. Put parts together to form a whole, with emphasis on creating a new meaning or structure.” “Creating” … Read more
You all know my evangelism for iterative prototyping… Well, you can imagine my joy when I saw this month’s Harvard Business Review dedicated to “The Evolution of Design Thinking” and a great article by Tim Brown and Rodger Martin on “How to use design thinking to make great things actually happen.” According to the article, … Read more
Harvard Business School’s Linda Hill, co-author of Collective Genius: The Art and Practice of Leading Innovation, and TED Speaker, with her team conducted extensive research and concluded there are pronounced differences between the qualities associated with traditional business leadership and those required to sustain a culture of innovation. “The most effective leaders will lead from … Read more
For the last four years, Actuation Consulting, has been conducting market research on what makes product teams successful. I had the privilege of helping with the most recent study and they found that: Companies with less than $50 M in annualized revenues have between one to nine core team members. (42% of organizations have between … Read more
Contextual Design is a process that includes methods to: collect data about people in context of their intents, desires, and drivers; interpret and consolidate that data; use the data to create prototypes; and iteratively test and refine the prototypes with the target audience it is intended to help to ensure delight. Contextual Design is based … Read more