Study Shows Why Certain Companies are More Productive and Profitable

Companies like Apple, Netflix, Google, and Dell are 40% more productive than the average company and have profit margins that are 30%-50% higher than industry averages, according to research from Bain & Company. They start with about the same mix of star players (15 – 16%), but they are able to produce dramatically more output. … Read more

Increase Quality and Time to Market with Rapid Prototyping

Markets are changing faster than ever. Driven by expediential changes in technology, customers want more personalized experiences and they want it now. How do you keep up with the ever-changing market landscape and deliver high-quality products and services? No matter how deep our up-front understanding is of our market, we really cannot predict our customers’ … Read more

Agile Develop Success, Sprints, Planning and User Experience

In Agile Development, a “sprint” is one iteration of a continuous development cycle. Within a sprint, planned amount of work has to be completed by the team and made ready for review. During the sprint: No changes are made that would endanger the sprint goal Quality goals do not decrease Sprints are limited to a … Read more

The ProductCamp San Diego Experience, Small Tasks and Backup Plans

We held our first product camp in San Diego a couple weeks ago. It was a great event. I was impressed by the turnout and quality of discussions. A product camp is an “unconference” for product marketing, management, design, development or related topics. An unconference is a participant-driven meeting. Modern unconferences have been around since … Read more

Brand Asset Valuator

Brand Asset Valuator (BAV) is a metric applied for the measurement of brand value of an entity. BAV was developed by Young and Rubicam. BAV measures a brand under the two broad categories: Brand Vitality and Brand Stature. Brand Vitality refers to the growth potential of the brand. Brand Vitality is sub-divided into Differentiation and … Read more

Customer Journey Map Metrics

Customer journey maps are a visualization of the journey that your customers go through to understand and engage with your organization. They tell a story from when a prospective customer first heard about you, through first contact and into a (hopefully) long-term relationship. Customer journey maps are a tool for your organization to measure customer … Read more

Doing Good is Great for Your Brand

Altruistic behavior is common throughout the animal kingdom, particularly in species with complex social structures. For example, vampire bats regularly regurgitate blood and donate it to other members of their group who have failed to feed that night, ensuring they do not starve. In numerous bird species, a breeding pair receives help in raising its … Read more

Authenticity, Your Brand Promise and Experience

I was having coffee with my good friend, Mark Tomaszewicz, Chief Experience Officer at Bulldog Drummond. Mark was sharing with me this idea that at the intersection of brand promise and brand experience is authenticity. Mark recently wrote a blog about it. What I like about this Venn diagram Mark shared in his blog is how … Read more

Are Your Customers Analog or Digital?

My wife called from the garden to my daughter asking for the time. My daughter replied three fifty (3:50). I immediately thought “why didn’t she say ten to four?” Then I realized that she rarely looks at an analog clock – she probably doesn’t even know what “ten to four” means. Or how about “half … Read more

Design Thinking Enhances Culture, Speed, Efficiency, Customer Experience and Profitability

A recent Forrester Total Economic Impact Study found that Design Thinking practiced across diverse portfolios of products and services helped clients reduce costs, increase speed, and design better solutions. The purpose of the study was to evaluate design thinking’s financial impact for both individual projects and a grander organizational transformation. Forrester interviewed over 60 executives … Read more