In some cases, you may only need to define a limited set of primary and secondary personas. It may be important to make the distinction between your buyer, user and influencer personas. But as you think through your scenarios, if you find groups of personas interacting with the environment or with other personas, you may … Read more
Steve Craig, Director of Products & Experience for Identity at Mitek, is a product leader known for creating and executing product vision and driving technology roadmaps in entrepreneurial environments as well as in Fortune 500 companies like HP and Intuit. He joins us today to talk about Experience Design as a Service (XDaaS). Thanks for joining … Read more
Design Thinking is an iterative process. In the larger context, we understand then explore then materialize our solution. Every step of the way is iterative. What we learn in one step of the process may cause us to go back and refine what we learned in a previous step. Especially when we prototype our ideas … Read more
In the creative process, you start with an idea. You explore aspects of that idea – go wide – and diverge into many directions to better understand and define your problem. You follow many paths – some lead to dead-ends, some stray too far off from your vision and some lead to the same … Read more
You could say the basic principles of Design Thinking have always been around. It was these basic principles that early humans built tools and drew on cave walls. It required observation, experimentation and prototyping. Learning from each iteration and evolving the design and our evolution as a species. Just as is does today. In his … Read more
My favorite toy as a child was a broken single reflex camera. It served as everything from my Star Trek tricorder to a spaceship for my little toy men. My parents would have never guessed it. I wouldn’t have guessed it either. But if my parents had observed my play and asked me a few … Read more
Design Thinking is a powerful tool to innovate your strategy, organization or next disruptive product or service. But getting your organization to adopt Design Thinking can be a challenge. Here are some of the challenges that I have seen and ways to mitigate them: Executive Buy-In If your executive team doesn’t see the value in … Read more
In The Experience Economy, Pine and Gilmore explain how we are in a new economic era in which mere goods and services are no longer enough and all businesses must orchestrate memorable events for their customers. Joe Pine, shares in this video how in this new economy we are in that products are now props … Read more
With the advance of machine learning and “artificial intelligence” (AI), it has become the responsibility of both designers and data scientists to understand how to shape experiences that improve lives. As Greg Borenstein argues in Power to the People: How One Unknown Group of Researchers Holds the Key to Using AI to Solve Real Human Problems: … Read more
From Experience Design in the Machine Learning Era, Fabien Girardin shares that with a behavioral data-driven experiences, we exploit thick data, the qualitative information that provides insights on people’s lives, big data from the aggregated behavioral data of millions of people and the small data that each individual generates. Traditionally, designers focus on defining the experience of the service, feature or … Read more
Full disclosure, I love Aha! Product Management road-mapping software and have introduced it to several companies. When I saw this post by Brian de Haaff, Aha! Founder and CEO, I had to share it. Here’s what Brian shares on how to create a brilliant product roadmap: Define your strategy. What is the market potential, and … Read more
IDEO has been leading the charge on an innovation model built around Design Thinking. In this model, there are three key perspectives: Viability. Is it viable. Does it have a reasonable chance of succeeding? Is it capable of producing a profit or achieving your goal? Feasibility. Is it feasible. Does the technology exist or can … Read more