We cannot get away from digital forms. They are everywhere – at work, home, banks, grocery stores, coffee shops, food trucks, kiosks, mobile apps, everywhere. Yet, so many are still poorly designed. It’s not easy to design a good form… there are a lot of thing to consider. We have discussed Form Design Best Practices … Read more
Markets are changing faster than ever. Driven by expediential changes in technology, customers want more personalized experiences and they want it now. How do you keep up with the ever-changing market landscape and deliver high-quality products and services? No matter how deep our up-front understanding is of our market, we really cannot predict our customers’ … Read more
In today’s experience economy, successful companies don’t stand out because of their efficient production or their better engineering. It is their dedication to understanding their customers and their strong commitment to solving customers’ problems and servicing their needs. Experience Design focuses on the customer problems and needs. Applying human-centered design helps companies become more agile and flexible in their … Read more
My wife called from the garden to my daughter asking for the time. My daughter replied three fifty (3:50). I immediately thought “why didn’t she say ten to four?” Then I realized that she rarely looks at an analog clock – she probably doesn’t even know what “ten to four” means. Or how about “half … Read more
As was the case with the mobile revolution, and the web before that, machine learning is causing us to rethink, restructure, and reconsider what’s possible in virtually every experience we build. At Google, they call this Human-Centered Machine Learning – staying grounded in human needs while solving for them—in ways that are uniquely possible through … Read more
One of the questions that I get all the time is “What is the best Designer to Developer ratio?” As you can imagine, this can vary depending on marketplace and business goals. If you developing an engineering tool for engineers then your engineers who are developing it probably have a good idea of who is … Read more
You could be measuring a ride experience at Disneyland, the driving experience of a Tesla, a medical device in the operating room – or your website’s experience… You may think that you want to measure satisfaction or delight, learnability, effort or event time on task. These are all important factors, but the most important thing … Read more
Markets are changing faster than ever. We are living Moore’s Law. In 1965, Intel co-founder, Gordon Moore, noticed that the number of transistors per square inch on integrated circuits had doubled every year since their invention. Moore predicted that this trend will continue into the foreseeable future. Although the pace has slowed (the number of … Read more
Every day, we fill out forms. At the office to get our work done and at home to take care of our domestic needs. Forms are the lifeblood of digital information sharing. A couple of excellent guidelines on forms: Luke Wroblewski’s Web Form Design Best Practices shares guidelines on input fields, input labels, validation, feedback, … Read more
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos, Amazon CEO Amazon emphasizes platforms that each serves its own customers in the best and fastest possible way. Bezos shares … Read more
Prototype your ideas before you develop them. Use prototypes to solicit feedbacks from subject matter experts to ensure you are solving the right problem, to inform stakeholders, get feedback from your customers, and collaborate with development. Before you write your requirements, create a “prototype.” This could be a sketch – or sketches – on a … Read more
In 2007, I wrote an article for Pragmatic Marketer magazine entitled “Easy to Use for Whom: Defining the Customer and User Experience for Enterprise Software.” I opened the article with: “Enterprise software is only easy to use if the customers and users think it is easy to use. To determine “ease of use,” first understand … Read more