Sean Van Tyne The Cal State Fullerton’s Mihaylo College of Business, the #5 business school in the US, User Experience and Usability Certificate program textbook is The Customer Experience Revolution. Jeof and I will be guest lectures February 18th. I hope those students are ready for us.
Set the stage – describe the role (and the persona if it relevant to the design) and the scenario with a focus on the goal. DON’T explain the design or the rationale – let the design speak for itself – if folks have questions then that is a sign that there is an opportunity … Read more
“The Customer Experience Revolution is a book that everyone who wants to succeed in business must read.” — Todd Robinson, Founder and Former Chairman, LPL Financial “Companies that delight their customers outperform their peers. This guidebook tells us why and how they do it in industries as diverse as retailing, Smartphone, food service and driver … Read more
If you are designing experiences for services then you will need service designers. If it is a space or counter experience then it may include training, architecture, interior design, display design, wayfinding and more. If you are designing experience for a product and that product is a device then you may include industrial designers and … Read more
Sue Baechler, Learning Product Strategist, Game Designer and Founder and CEO of Originaliti Media Inc., shares that games and game-based approaches are transforming the way people work and learn. Michael P Carter, Ph.D., Principal, Twin Learning LL, has found that when people learn through gamming they “enter a simulated environment that prompts them to make … Read more
Jeofrey Bean of Del Mar Research and I are putting the final edits on our new book, The Customer Experience Revolution. It will be available January 2012. Jeof and I have interviewed folks who have shared their talents with Xerox PARC, Apple, Google, Netflix, Yahoo!, Amazon.com, JD Powers and more to gain insights into how great companies … Read more
Vovici, provider of enterprise feedback management solutions, has an exclusive whitepaper, Getting Behind the Customer Experience Wheel, where they describe how to create a Customer Journey Map and a “Customer Experience Wheel” as part of creating a Voice of the Customer program. The whitepaper states, “Research reveals that having a centralized customer experience team and … Read more
In Hugh Macleod’s blog “Your customer won’t take a bullet for you” (love that title), he states that “If you want to benefit from a customer’s loyalty, you can’t bribe it, you must earn it. Deserve it. Focus not on upgrading your product but upgrading your user’s capabilities.” Hugh goes on and states that “Instead … Read more
Service design is the process of organizing people, infrastructure, communication and the other various components of a service. Good service designs improve the quality of the interaction between services and their customers. This method is focused on designing experiences according to the needs of customers so that the service is effective, efficient, competitive, relevant, and … Read more
Wayfinding encompasses all of the ways in which people and animals orient themselves in physical space and navigate from place to place. Historically, wayfinding refers to the techniques used by travelers over land and sea to find relatively unmarked and often mislabeled routes. Urban planners borrowed the term in the 1960s, where they defined wayfinding as … Read more
Becky Carroll’s book, The Hidden Power of Your Customers, is not another “customer service” book. Becky reminds us that “a bird in the hand is worth two in the bush” – that businesses should not let the allure of new customers keep them from fully realizing the power of existing customers and clients. Current customers … Read more
According to Forrester, 86% of companies say customer experience is a top strategic priority; 76% seek to differentiate based on customer experience; 46% have a company-wide program for improving customer experience currently in place and another 30% are actively considering it. What is the right customer experience strategy for your company? Again, according to Forrester, … Read more