In UX Stories Communicate Designs, Sarah Gibbons shares with us: Stories are a natural part of our lives. We tell, read, and listen to stories every day — from listening to the news to recounting the events of the day. These stories are our way of remembering and communicating experiences. Studies have shown that people’s … Read more
To innovate, you must observe and talk to the people for whom you are designing your solution. Observe them in the place that they will using your solution and hear from them in their own words. The goal of an Interview is to really understand their experiences, needs, and desires. Here are few tips for … Read more
In a small organization, one person may be responsible for the success of the product and the experience design. But even in some of the smallest companies, you see these as different roles. The person responsible for the product success is usually focused on defining the product – sometimes referred to as the Product Manager … Read more
In Agile, user story maps are a holistic view of your product backlog. A product backlog is a repository of requirements for the releases of the product. The user story map is focused on the user experience target outcomes and identifying the best way to ‘slice’ your product releases by minimal viable product (MVP). A … Read more
Your products and services are delivering an experience to your customers regardless if you are consciously managing them. A good experience delights customers and generates a steady revenue stream while a poor experience sends customers to the competition and can be the demise of an organization. Savvy organizations understand their experience design maturity, invest in … Read more
How do you win the attention of your audience and create content they actually care about? It happens when you take the time to understand and take on their thoughts, feelings and motivations as your own; it happens through empathy. Empathy mapping is an effective way to tap into the head and heart of your … Read more
I have grown several UX departments from little or nothing to global highly efficient and effective teams. In every case, it was the same – we had to prove ourselves to the decision makers that we were worth investing in. We needed to get a “seat at the table” with the executives team that determined … Read more
I started developing website in the 1990’s – HTML 1, before CSS, basic JavaScript and the beginning of the dot com boom. Now there is HTML 5, CSS 3 and all sorts of libraries and frameworks to create sophisticated websites. One thing hasn’t change about websites – they still need to be easy to use. … Read more
In today’s experience economy, successful companies don’t stand out because of their efficient production or their better engineering. It is their dedication to understanding their customers and their strong commitment to solving customers’ problems and servicing their needs. In the article, Why Design Thinking is the Future of Management, Stefan Link shares: “Design Thinking helps … Read more
Ethnography is the branch of anthropology that involves trying to understand how people live their lives. Unlike traditional market researchers, who ask specific, highly practical questions, anthropological researchers visit consumers in their homes or offices to observe and listen in a non directed way. In the HBR article, Ethnographic Research: A Key to Strategy, Ken … Read more
Interviews are one of the basic methods of requirements gathering, usability testing, and task analysis. In order to remove our personal biases, expectations and opinions from the questions asked, one of the questioning technique is non directed interview, sometimes called unstructured interview. Mike Kuniavsky, author and a twenty-year veteran of digital product development shares in … Read more
One of the questions that I get all the time is “What is the best Designer to Developer ratio?” As you can imagine, this can vary depending on marketplace and business goals. If you developing an engineering tool for engineers then your engineers who are developing it probably have a good idea of who is … Read more