How do you know you’re making the right bets with your ideas? Which bets do your ideas hinge on? These are our riskiest assumptions. They need to be tested before you spend your valuable time and money. With the ‘problem’ in mind, map out the customer journey to identify the riskiest assumption. Armed with a … Read more
“There is a flaw at the heart of the term Minimum Viable Product: it’s not a product. It’s a way of testing whether you’ve found a problem worth solving. A way to reduce risk and quickly test your biggest assumption. Instead of building an MVP identify your Riskiest Assumption and Test it.” – Rik Higham, … Read more
Disney created a color called Go Away Green. A very bland green shade you see a lot of in the park but don’t really think anything about. It was created with the idea that the common eye would glaze right over it. Truth is, unless you’re looking for it, it is all too easy to just … Read more
Great companies attract and retain great people. Great people create great products and services. Great products and services attract and retain great customers. Great customers advocate for the company’s brand that attract great new prospects.
Markets are changing faster than ever. Driven by expediential changes in technology, customers want more personalized experiences and they want it now. How do you keep up with the ever-changing market landscape and deliver high-quality products and services? No matter how deep our up-front understanding is of our market, we really cannot predict our customers’ … Read more
We held our first product camp in San Diego a couple weeks ago. It was a great event. I was impressed by the turnout and quality of discussions. A product camp is an “unconference” for product marketing, management, design, development or related topics. An unconference is a participant-driven meeting. Modern unconferences have been around since … Read more
Brand Asset Valuator (BAV) is a metric applied for the measurement of brand value of an entity. BAV was developed by Young and Rubicam. BAV measures a brand under the two broad categories: Brand Vitality and Brand Stature. Brand Vitality refers to the growth potential of the brand. Brand Vitality is sub-divided into Differentiation and … Read more
Here comes the future! Are you ready for augmented vision, brain-computer interface and the end of personal computers and smartphones? From Elise Bohan, 10 Human Body Modifications You Can Expect in the next Decade: “Your smartphone enhances your mind, your spectacles enhance your vision, and your pacemaker (if you have one) regulates your heartbeat. Our … Read more
Customer journey maps are a visualization of the journey that your customers go through to understand and engage with your organization. They tell a story from when a prospective customer first heard about you, through first contact and into a (hopefully) long-term relationship. Customer journey maps are a tool for your organization to measure customer … Read more
Maslow’s Hierarchy of Needs Maslow’s hierarchy of needs was first proposed by Abraham Maslow in his 1943 paper “A Theory of Human Motivation” in Psychological Review and later fully expressed in his 1954 book Motivation and Personality. This hierarchy is a popular framework in sociology research and management training. Maslow’s theory suggests that the most … Read more
Visual appearance is important. Studies have shown that if your product appears professional, customers are more likely to fault themselves for usability issues versus the product. Visual appearance also contributes to the overall aesthetics of your product that create that important emotional connection. It is important to get your visual appearance right. But your brand … Read more
I was having coffee with my good friend, Mark Tomaszewicz, Chief Experience Officer at Bulldog Drummond. Mark was sharing with me this idea that at the intersection of brand promise and brand experience is authenticity. Mark recently wrote a blog about it. What I like about this Venn diagram Mark shared in his blog is how … Read more