Increase Creative Productivity by Sharpening Your Organization’s Collective IQ

The Connection Science and Engineering at the Massachusetts Institute of Technology has found ways to increases productivity by as much as 17% by improving flaws in the way new ideas flow through organizations. In a presentation for the 4As’ CreateTech, David Shrier, Managing Director of CSE, shares a handful of MIT-proven methods to boost the … Read more

The Sensory Ethnography Lab at Harvard University

The Sensory Ethnography Lab (SEL) is an experimental laboratory at Harvard University that promotes innovative combinations of aesthetics and ethnography. Aesthetics is a set of principles concerned with the nature and appreciation of beauty, especially in art and a branch of philosophy that deals with the principles of beauty and artistic taste. Ethnography is the … Read more

Innovation Through Empathy Maps

If there is such a thing as a  Design Thinking geek – I’m it. My new favorite Design Thinking technique is Empathy Maps. Empathy Maps are a tool to help synthesize your observations to discover insights about your target audience. Empathy Maps are to Design Thinking what  SWOT Analysis is to business. They are simple … Read more

Multisensory Experience Design Research Methods

Experience design as a discipline runs the gambit from human factors to fine arts. We experience reality from a variety of senses. As experience designers, we map out the affect of each cue along our audiences’ journey with the five senses – sight, sound, touch, taste, smell – the more senses engage, the more memorable … Read more

Designing a Consumer Product Packaging Experience

“We know that consumer purchase decisions are often made quickly and subconsciously, but there are opportunities where it’s possible to influence a consumer’s perception of a brand. People often make buying decisions by using all five of their senses and once product designers discover what each of these sensory influencers are, they can develop packaging … Read more

Making the Complex Simple with Progressive Disclosure

So how do you make the complex simple? How do you accommodate a person’s first-time experience from their familiar routine from their advance experts needs? With progressive disclosure. Progressive disclosure is an interaction design technique to help maintain the focus of a person’s attention by reducing clutter, confusion, and cognitive load by presenting only the … Read more

Data to Delight in the Age of the Customer

We are in the Experience Economy that Pine and Gilmore predicted – a customer-centric marketplace that Forrester calls the Age of the Customer where: “A customer obsessed company focuses its strategy, its energy, and its budget on processes that enhance knowledge of an engagement with customers, and prioritizes these over maintaining traditional competitive barriers.” We … Read more

50 Year Business Roadmap and Design Thinking

I was having lunch with a colleague – catching up on family and his new gig, when we got on a conversation about the difference in US and Japanese business cultures (he has spent the last 25 years working in both). One thing in particular that stood out to me was that Japanese companies have … Read more

Design Thinking is the Key to Innovation

In a not-so-recent HBR article on Design Thinking, Tim Brown reminds us that “…innovation is powered by a thorough understanding, through direct observation, of what people want and need in their lives and what they like or dislike about the way particular products are made, packaged, marketed, sold, and supported.” That: “Design thinking is… a … Read more

Design Thinking is a Slightly Murky Concept…

“Design thinking is a slightly murky concept that means different things to different people. At heart, though, it is about fusing the creative and open-ended with the analytical and operational, combining very different ways of thinking and acting. This is, of course, easier in theory than in practice. How do you get children’s book authors … Read more