Sean Van Tyne 
Inspired by the Krebs Cycle for citric acid, Architect, Designer and Associate Professor of Media Arts and Sciences at the MIT Media Lab, Neri Oxman created the Krebs Cycle of Creativity. Ms. Oxman explains that we usually think of Art is for expression, Science is for exploration, Engineering is for invention and Design is for … Read more
Friendships are important in work and life. One of the top indicators if someone is engaged at work is if they believe that they have a best friend at work. Gallop research has repeatedly shown a concrete link between having a best friend at work and the amount of effort employees expend in their job. … Read more
Contextual inquiry is a semi-structured observational and interview (inquiry) method to understand how and why a prospect or customers uses (existing) or may use (prototype) your solution in the environment that they use it (context). This could be using an appliance in a kitchen, a tool on the shop floor, a device in a lab, … Read more
You can now listen to the Easy to Use 2.0 audiobook! Here are few things that folks have been saying about Easy to Use 2.0: “It’s refreshing to see the thoughtfulness and design expertise Sean Van Tyne brings to the enterprise software space. It is a technology category that’s ripe for design-led disruption, and this … Read more
According to Greg Chapman, Founder and CEO of The Pocket CMO, ‘customer segmentation provides a comprehensive understanding of your current and potential consumers that produces a variety of rich data including identifying the financially-optimal targets for your brand.’ Greg shares that: “Profiles are built from data. Personas are built from insights. You don’t market to … Read more
“Success is a lousy teacher. It seduces smart people into thinking they can’t lose.” – Bill Gates, Founder of Microsoft “Early success is a terrible teacher. You’re essentially being rewarded for a lack of preparation, so when you find yourself in a situation where you must prepare, you can’t do it. You don’t know how.” … Read more
As more organizations move towards a more customer-centric way of doing business, customer journey maps remain an important tool to help companies better understand what’s happening today, and what customers want tomorrow. In an ‘outside-in, customer-centric’ way, customer journey maps serve to discover, codify and share relevant information across the customer lifecycle and help to … Read more
It is okay to disagree with me.You wouldn’t be the first.I sometimes disagree with myself. A disagreement is an opportunity to explore.And I love to explore. If you are right and I am wrong,Then I learn something that was true that I didn’t know.And I value truth above most all things. Thank you.
According to some of the latest theories on creativity (componential theory), creativity is composed of three components: task motivation, domain-relevant skills, and creativity-relevant processes. Motivation is often intrinsic, though it is for some people, or some of the time, extrinsic as well. Domain-relevant skills are often technical (e.g., knowing how to conduct research, for a … Read more
“Better is unsustainable, unique is unstoppable” – Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies. Lots of people talk about getting better at something – but better is not sustainable – and there is always someone who will figure out how to do something even better. As … Read more
Life is made up of experiences. Experiences are made up of moments and what we remember from those moments are memories. Our lives are a series of events. Some of these events are big – birth, graduation, marriage… Some are smaller but just as meaningful – a sunset, a relaxing morning, a dinner with a … Read more
How do you know you’re making the right bets with your ideas? Which bets do your ideas hinge on? These are our riskiest assumptions. They need to be tested before you spend your valuable time and money. With the ‘problem’ in mind, map out the customer journey to identify the riskiest assumption. Armed with a … Read more