Emotional Connections at Co-Merge and UX Boot Camps for Entrepreneurs

I got a coupe of events coming up that I want to share: Emotional Connections Co-Merge Tuesday, November 10 5:30 – 6:30 pm. The talk will be Based on Jeof and my book, The Customer Experience Revolution, I will share how companies like Coke, Mini Cooper, Intuit and more develop deep emotional connection that create … Read more

ProductCamp SoCal Saturday, October 24, 2015 at EventPlex in Anaheim

ProductCamp SoCal is a free, user-driven, collaborative unconference for product managers, marketers and designers in Southern California. It is a one-day gathering of product professionals to share, present, network, learn, explore and discuss the latest trends and industry best practices. At ProductCamp So Cal you will: Discover best practices from many industries on state-of-the-art ways … Read more

Invention is the Practical Application of Creative Thought

In The Business Book, they state that “Creativity involves the generating of ideas, alternatives, or possibilities, and the consideration of situations or problems in novel ways.” They define creativity as “Builds a structure or pattern from diverse elements. Put parts together to form a whole, with emphasis on creating a new meaning or structure.” “Creating” … Read more

People Drive Cash, Profit, Assets and Growth… How do you Anticipate Their Needs?

In Seeing the Big Picture: Business Acumen to Build Your Credibility, Career, and Company, Kevin Cope, puts People at the center of his 5 Key Drivers: “People make the decisions, supply the financial resources, buy the products, provide the labor and services, and otherwise create and contribute everything else about a business. They drive cash, … Read more