SoCal UX Camp 2015 – Another Success

This year’s SoCal UX Camp was another success! Every year this event gets bigger and better. If you have never heard of SoCal UX Camp, it is a free, user-driven, collaborative “unconference” for User Experience Designers, Research Analysts, and students held in Southern California. It is a one-day gathering of User Experience folks to share, … Read more

Design Thinking is a Misnomer!

Design Thinking is more than thinking and meetings. Design Thinking is about doing and making. Experimentation is at the core of Design Thinking. Developing prototypes and iterating on ideas is not just to validate your concepts but is an integral part of the innovation process where you build things to think and learn. When you … Read more