Brand Asset Valuator (BAV) is a metric applied for the measurement of brand value of an entity. BAV was developed by Young and Rubicam. BAV…
Brand Asset Valuator
Posted in Brand, Brand Experience, Business Strategy, and Customer Experience
Month: September 2018
Technologies That Could Soon Enhance You in Body and Mind
Posted in AI, Customer Experience, Experience Design, Innovation, Medical Devices and Technology, and Technology
Here comes the future! Are you ready for augmented vision, brain-computer interface and the end of personal computers and smartphones? From Elise Bohan, 10 Human…
Customer Journey Map Metrics
Posted in Brand, Brand Experience, Business Strategy, Customer Experience, and Customer Insights
Customer journey maps are a visualization of the journey that your customers go through to understand and engage with your organization. They tell a story…