Tailor Customer Insights to Prioritize Actions

Just as we discussed how to chart satisfaction and value, you can do the same with tailoring your customer insights to prioritize actions.


Somewhat like a SWOT analysis, this charts the most important strengths and weaknesses based on your insight data findings. Important weaknesses are where you need to focus ways to improve your customer experiences while continuing to doing what you do for your important strengths. You may spend less times and resources on unimportant strengths and weaknesses – maybe shift these resources to important weaknesses.