Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony and Frito-Lay, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands. Denise is the author of the new book What Great Brands Do: The Seven Brand-Building Principles That Separate the Best … Read more
Some of you may know (or have guessed) that I am a big fan of Walt Disney. I consider Disney the ultimate experience maker. When I go to Disneyland with my family, the first attraction we go to is Walt Disney’s Enchanted Tiki Room. Yeah, you heard me, the Tiki Room. I know most people … Read more
In ExactTarget’s Customer Journey Lessons Learned: Your Guide to Building Lasting Relationships they share: Customers aren’t willing to give their loyalty to brands that don’t understand their tastes and preferences or personalize messages specifically to them. Don’t let data pass you by. Each time a customer interacts with your brand, it’s an opportunity to collect … Read more
Being Customer-Centric is no longer a “nice to have.” If you don’t start solving your customers’ future problems now – before they become their current problems – someone else will and you will become irrelevant. An organization doesn’t become customer-centric overnight. It is a cultural change that takes clear focus and commitment. To develop, determine … Read more