Lately, I have been hearing a lot talk about design thinking and human-centered design. What are they? How are they different? Are they the same? It reminds me of the old debate around user experience and “usability. You may have missed that one… The usability folks felt that “usability” was a hard science with an
Over the years, I have written blogs on user experience, customer experience, innovation, design thinking, agile development, data science, predictive analytics, AI, personalization, brand, business strategy, product management, emotional connection, design, art, culture, leadership life… and other topics. – Enjoy.
Mental models are psychological representations of real, hypothetical, or imaginary situations. They were first postulated in the late 1800’s by the American philosopher Charles Sanders Peirce but it was the Scottish psychologist, Kenneth Craik, in 1943, who describes mental models as the mind constructs “small-scale models” of reality that it uses to anticipate events, to
Humans are irrational. We think we make rational decisions but science tells us we are incapable of making rational decisions. We cannot make a decision without emotions. It is the emotional part of our brain that informs our rational part to make a decision. And if the feeling is strong enough, we will justify our decisions to
My wife called from the garden to my daughter asking for the time. My daughter replied three fifty (3:50). I immediately thought “why didn’t she say ten to four?” Then I realized that she rarely looks at an analog clock – she probably doesn’t even know what “ten to four” means. Or how about “half
As was the case with the mobile revolution, and the web before that, machine learning is causing us to rethink, restructure, and reconsider what’s possible in virtually every experience we build. At Google, they call this Human-Centered Machine Learning – staying grounded in human needs while solving for them—in ways that are uniquely possible through
Empathy is the tool that we use to gain understanding. Understanding leads to insights. Insight is what informs experiments. Experimentation results in innovation. Empathy is the experience of understanding another person’s thoughts, feelings, and condition from their point of view, rather than from your own. You try to imagine yourself in their place in order to understand what
As previously discussed, Design Thinking means thinking like a designer. It is not so much a process but a mindset. There is a process that designers follow… in the simplest of terms, it is research, design and test. Designers do have a bias to designing. They want to create elegant solutions that make peoples’ lives
A recent Forrester Total Economic Impact Study found that Design Thinking practiced across diverse portfolios of products and services helped clients reduce costs, increase speed, and design better solutions. The purpose of the study was to evaluate design thinking’s financial impact for both individual projects and a grander organizational transformation. Forrester interviewed over 60 executives
Design Thinking is a discipline – a mindset. A way of thinking – not a process. Thinking like a designer, Design Thinking applies the designer’s sensibility and methods to match people’s needs with what is technologically feasible and a viable business strategy. The process follows the designer’s methodology from vision to implementation. Starting with understanding
One question I consistently get is “Are all Designers like this?” This is usually in the context of the challenge to management them. The answer is, “only the good ones.” The Designer’s job is to make things better… better for the people that experience what they design. To do this well, they must be adept
Good mentors are important. The best workplaces have formal programs to develop mentoring relationships. LinkedIn has even launched a feature to help you find one. And how to be a good mentor is a topic of perennial interest. “For mentors, the most important thing, really, is to ask questions, to be this guide on the side, rather than the
I have been fortunate to have some great leaders along my path. They seemed to have genuinely cared about me and instilled in me a strong trust and loyalty to them. These leaders had empathy, they were good listeners and knew how to inspire a team with a clear vision. “Success is a team sport.