Over the years, I have written blogs on user experience, customer experience, innovation, design thinking, agile development, data science, predictive analytics, AI, personalization, brand, business strategy, product management, emotional connection, design, art, culture, leadership life… and other topics. – Enjoy.

User Experience and the Role of Artificial Intelligence Prompts

Artificial intelligence (AI) prompts play a pivotal role in shaping how users interact with applications, websites, and devices, leading to more intuitive and personalized experiences. Understanding AI Prompts AI prompts refer to the intelligent cues or suggestions provided by machine learning algorithms to guide users through a specific process or help them make informed decisions.

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User Experience and Generative AI

In the ever-evolving landscape of technology, one of the most promising and transformative advancements is the integration of generative artificial intelligence (AI) into user experience (UX) design. Generative AI, powered by deep learning models, is changing the way we interact with digital interfaces, offering unprecedented opportunities to create more personalized, intuitive, and engaging user experiences.

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Artificial Intelligence Learn, Leverage, and Master Model

Artificial Intelligence (AI) has become a transformative force across various industries, reshaping the way we work, communicate, and even think. From healthcare to finance and beyond, organizations are harnessing the power of AI to streamline operations, make data-driven decisions, and enhance customer experiences.  The AI Learn, Leverage, and Master (LLM) model helps organizations assess their

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Behavioral Economics

Behavioral Economics

“Better decisions make a better world. However, improving decisions is a messy and difficult thing.” – The Decision Lab There is a common misconception that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. Behavioral economics looks at the differences between what people “should” do and what they actually do

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Go To Market Strategy

Go-To-Market Strategy

Get smart about your go-to-market strategy. Pick the right customers and position your brand to win will help your organization gain profitable market share without overspending in the process: All this comes together to create the context behind crafting your go-to-market strategy to identify which market slices you will pursue, the right customers to target,

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innovation culture

Innovation Culture

Being innovation isn’t easy. First, you need to have an understanding on what innovation really is and how to apply it to your organization process. Second – and probably more important, you need to have the will to change how you do things today. People, in general, don’t like to change. Getting people to change

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Customer Goals, Motivation, Pain Points and Your Requirements

Your customers have things they want to get done. They have goals and objectives. They have motivations and pain points. Your solution should help your customers meet their goals and achieve their objectives. Your solution should match their motives and be the suave to their paint points. Customers’ Goals and Objectives Customers’ goals and objectives

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around the world


Breadcrumbs (or breadcrumb trail) are a navigation system that shows the location in a site or app. The term comes from the Hansel and Gretel fairy tale in which the main characters create a trail of breadcrumbs in order to track back to their home. Breadcrumbs serve as a visual “cue”, indicating the location of

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looking at CX metrics

Deliver Meaningful Customer Experiences

The last, best experience a shopper has anywhere becomes the minimum expectation for the experience they want everywhere. – Havas 2019 Prosumer survey Havas Group surveyed a combination of 2,000 “pro-sumers” — early adopters who are forward thinking, influential, and proactive in what they do and share — and mainstream consumers across the U.S., U.K.,

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Three Things Marketers Can Do to Accelerate Digital Transformation

“With consumers now spending significantly more time online, the notion of maximizing your brand’s digital presence has become a necessity. If you’re not reaching and engaging potential customers across a purchase journey that’s increasingly online, you can be sure another brand is.” – Mata Martinez, Think with Google Google teamed up with Boston Consulting Group

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online shopper

Five Types of E-Commerce Shoppers

The Nielsen Norman Group has done extensive research with people shopping online and identified five main types of behavior: product-focused, browsing, researchers, bargain-hunters, and one-time shoppers. Each customer type benefits from a different online experience: Product-Focused Product-focused shoppers know the exact product model and options they want. They want to easily find the item they

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