The last, best experience a shopper has anywhere becomes the minimum expectation for the experience they want everywhere. – Havas 2019 Prosumer survey Havas Group…
Month: November 2020
Three Things Marketers Can Do to Accelerate Digital Transformation
Posted in Brand Experience, Customer Experience, Data Science, and Experience Design
“With consumers now spending significantly more time online, the notion of maximizing your brand’s digital presence has become a necessity. If you’re not reaching and…
Five Types of E-Commerce Shoppers
Posted in Brand Experience, Customer Experience, and Experience Design
The Nielsen Norman Group has done extensive research with people shopping online and identified five main types of behavior: product-focused, browsing, researchers, bargain-hunters, and one-time…
Three Building Blocks to Creating a Great Customer Experience
Posted in Customer Experience, Design Thinking, and Experience Design
In ten years of helping more than 900 companies design and execute enterprise-wide customer-experience programs, the McKinsey Company have a formula that they have seen…