The Creative Process

According to some of the latest theories on creativity (componential theory), creativity is composed of three components: task motivation, domain-relevant skills, and creativity-relevant processes. Motivation is often intrinsic, though it is for some people, or some of the time, extrinsic as well. Domain-relevant skills are often technical (e.g., knowing how to conduct research, for a … Read more

Better is Unsustainable, Unique is Unstoppable

“Better is unsustainable, unique is unstoppable” – Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies. Lots of people talk about getting better at something – but better is not sustainable – and there is always someone who will figure out how to do something even better. As … Read more