Beyond SEO: Specify the Business Purpose

When you know the problem your site helps you solve, the content better addresses the needs of prospects and customers in the market. This “two-way connection” is based on developing a solid view of the website users— new prospects, clients, suppliers, etc., including:

• Who they are

• What they need

• What they want

• How they want it

• Their willingness to pay for it

Unfortunately website business missions are frequently not included in the development process. They are sometimes detached from the real challenges and desired acceleration points of the business. Many times the roles of the website are either too vague or are left languishing for so long their value is obsolete.

This blog series is based on the article Beyond SEO: Driving Customer Attraction, Retention, and Top-Line Growth