Develop a specific mission for your website—before investing the technical and creative talent, time, and money in the build. Here are some examples of actual website business missions:
- Reduce time-to-market and time-to-revenue
- Generate qualified leads
- Expand product and service reach while reducing our costs
- Target a previously unreachable customer
- Allow partners to more easily do business with us
- Establish or increase credibility
- Transact business
- Attract and retain new customers
- Convert visitors to customers
- Increase customers’ loyalty and spending
This blog series is based on the article Beyond SEO: Driving Customer Attraction, Retention, and Top-Line Growth