The Fandom Formula
“Building super-fandom isn’t an art, it’s a science with a proven formula that brands can learn and replicate.”– Andy Zimmerman, CEO of Journey Fans follow
Blog
Over the years, I have written blogs on user experience, customer experience, innovation, design thinking, agile development, data science, predictive analytics, AI, personalization, brand, business strategy, product management, emotional connection, design, art, culture, leadership life… and other topics. – Enjoy.
Memorabilia, Moments, Memories, and Monetization
Memorabilia, moments, memories, and monetization form the powerful chain of value that spans the emotional to the economic. They connect and feed into one another,
Fandom Customer Success
Many of us have a favorite brand, band, team, public figure, or cause that we follow and become a fan of because they represent a
Turning Missteps into Moments of Loyalty
“When things go wrong, communication—not perfection—defines great customer experience.”–Colleen Lonsberry, No Updates, No Empathy, No Excuse In customer experience, perfection is impossible—but authenticity is not. The
Understanding the Types of Fan Monetization
A fandom is a group of people that share an intense interest (obsession) in a franchise or an individual, or a hobby, genre, fashion, etc. Fans spend a significant portion of their time,
Four Keys for Business-to-Business Customer Experience Return on Investment
Four key factors for business-to-business (B2B) Customer Experience (CX) return on investment (ROI) that you should monitor – growth, efficiency, risk and trust. Here’s what you need
Five Keys to Marketing Fandom
A fandom is a group of people that share an intense interest (obsession) in a franchise or an individual, or a hobby, genre, fashion, etc. Fans spend a significant portion of
Five Essential Rules to Fandom
“Fandom isn’t just about selling tickets, merch or content. It’s about building something bigger than your brand. It’s about creating a culture people want to
Design Thinking with AI
Design Thinking with artificial intelligence (AI) is a marriage of human-centered problem-solving with the latest technologies. A process where AI is used as a tool for efficiency and a creative collaborator.
Fan Engagement Monetization Experience
Monetizing a fan engagement experience is about creating an ecosystem where fans feel valued, empowered, and excited to spend money — without feeling exploited. Great monetization experience