The Blog

Customer Experience Return on Investment
May 25, 2015
Conscious Capitalism
May 17, 2015

Contextual Design
April 26, 2015

Leading Innovation
February 21, 2015
Proctor & Gamble’s Innovation Factory
February 15, 2015
Compassionate Detachment for Design Thinking
February 8, 2015
Core Innovation and New-Growth Innovation
January 31, 2015

Personas, Actors, and Roles
January 25, 2015

Marketing Lessons from Taylor Swift
January 4, 2015
The Sensory Ethnography Lab at Harvard University
December 28, 2014

Innovation Through Empathy Maps
December 7, 2014
Affective Engineering
November 30, 2014

Multisensory Experience Design Research Methods
November 23, 2014
A Customer Journey Map Workshop
November 16, 2014
Designing a Consumer Product Packaging Experience
November 9, 2014