Customer Experience Architect
Posted in Design, Design Thinking, Experience Design, and Innovation
Contextual inquiry is a semi-structured observational and interview (inquiry) method to understand how and why a prospect or customers uses (existing) or may use (prototype)…
Posted in Agile, Experience Design, Innovation, and Technology
You can now listen to the Easy to Use 2.0 audiobook! Here are few things that folks have been saying about Easy to Use 2.0:…
Posted in Brand, Brand Experience, Business Strategy, Customer Experience, Customer Insights, and Experience Design
According to Greg Chapman, Founder and CEO of The Pocket CMO, ‘customer segmentation provides a comprehensive understanding of your current and potential consumers that produces…
