Contextual inquiry is a semi-structured observational and interview (inquiry) method to understand how and why a prospect or customers uses (existing) or may use (prototype) your solution in the environment that they use it (context). This could be using an appliance in a kitchen, a tool on the shop floor, a device in a lab, … Read more
You can now listen to the Easy to Use 2.0 audiobook! Here are few things that folks have been saying about Easy to Use 2.0: “It’s refreshing to see the thoughtfulness and design expertise Sean Van Tyne brings to the enterprise software space. It is a technology category that’s ripe for design-led disruption, and this … Read more
According to Greg Chapman, Founder and CEO of The Pocket CMO, ‘customer segmentation provides a comprehensive understanding of your current and potential consumers that produces a variety of rich data including identifying the financially-optimal targets for your brand.’ Greg shares that: “Profiles are built from data. Personas are built from insights. You don’t market to … Read more