Get It Right: Analytics and User Experience Design
San Diego Software Industry Council
User Experience Business Information Group

Wednesday, March 03, 2010; 5:30 pm – 7:30 pm
INTUIT
Bennett Conf. Room, Bldg. 3
7545 Torrey Santa Fe Road, San Diego, CA 92129

In this economic climate you can’t afford to miss new patterns affecting your business or just guess what the impact of new policy decisions and business logic will be. How well do you know your customers? How will you measure the reaction of your customers (and your company) to your new business strategies? Can you afford to wait and see whether they help or harm your business? Survival depends on finding ways to predict the impact of decisions on the bottom-line.

Come hear this panel of experts explain how you can use analytics to design a user experience to meet your business needs and drive revenue growth.

Moderator:

Sean Van Tyne, User Experience Director, FICO, www.fico.com

Panel:

Geoffrey Hueter, Chief Technology Officer, Certona Corporation, www.certona.com
Medha Parlikar, Senior Manager of Quality Engineering, Omniture Business Unit, Adobe Systems, www.omniture.com
John Sheridan, Managing Partner, Social Media 404, www.socialmedia404.com
Scott Zoldi, Senior Director of Analytic Science, FICO, www.fico.com

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