Minimum Viable Product

A Minimum Viable Product (MVP) center around the business perspective. It asks the question “what is the minimum product I have to build to figure out whether I have a business?” You might do that from testing signups on landing pages or putting up price points and collecting payment information to helps assess the true … Read more

People Drive Cash, Profit, Assets and Growth… How do you Anticipate Their Needs?

In Seeing the Big Picture: Business Acumen to Build Your Credibility, Career, and Company, Kevin Cope, puts People at the center of his 5 Key Drivers: “People make the decisions, supply the financial resources, buy the products, provide the labor and services, and otherwise create and contribute everything else about a business. They drive cash, … Read more

Build a Design Thinking Culture that Creates World-Class Innovations

In order to be a top brand, companies need to build a Design Thinking culture that supports world-class innovation. Many organizations are focused on operational efficiency that does not have room for the design-thinking’s explorative and iterative process where mistakes must be made for innovation to occur. According to a recent article in HBR, How … Read more

Intervention Design and Iterative Prototyping

You all know my evangelism for iterative prototyping… Well, you can imagine my joy when I saw this month’s Harvard Business Review dedicated to “The Evolution of Design Thinking” and a great article by Tim Brown and Rodger Martin on “How to use design thinking to make great things actually happen.” According to the article, … Read more