In The Experience Economy, Pine and Gilmore explain how we are in a new economic era in which mere goods and services are no longer enough and all businesses must orchestrate memorable events for their customers. Joe Pine, shares in this video how in this new economy we are in that products are now props … Read more
“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” – Winston Churchill In today’s dynamic markets, teams must be curious, optimistic and thoughtful. Curious to explore new trends and new ideas. Optimistic to keep motivated and motivate others. And thoughtful to have empathy for the people that you … Read more
IBM formalized the Joint Application Design process in 1974. In JAD, customers and end-users jointly define and design their solution with the solution provider that is developing and delivering it. It closes the gap in time and cost around understanding requirements early and throughout the application development lifecycle. In the JAD process, sessions are held … Read more
Ever visit a website or store or see a sign in a public space that you had no idea what the icon meant? There are a lot of reasons for that. One, of course is the ethnocentric aspect – we know what we know based on our prior experiences. So, if the image of the … Read more
The terms “calm computing” and “calm technology” were coined in 1995 by PARC Researchers Mark Weiser and John Seely Brown in reaction to the increasing complexities that information technologies were creating. He felt that the promise of computing systems was that they might “simplify complexities, not introduce new ones.” Principles of Calm Technology Technology should require the smallest possible … Read more
The Narrowing Effect is a result of not having enough time to make a decision. To manage the stress of time crunches, we focus on a main task and ignore or filter out all other things. This helps us make a decision quickly when we have to but may increase our risk of not making … Read more
Have you noticed the green bike lanes? We were heading up Camino Del Mar (aka Hwy 101) to take our dog, Murphy, to Dog Beach and there is this intersection where Grand Avenue, Camino Del Mar and Jimmy Durante Boulevard all intersect – and there are a couple of bike lanes, too… As a driver, … Read more
The first line of the Agile Manifesto is “Individuals and interactions over processes and tools.” My interpretation – and my experience – of this, is that no matter how great your process and tools, it is people and their interactions that is the success of any organization. In his book, What the CEO Wants You … Read more
“We know that consumer purchase decisions are often made quickly and subconsciously, but there are opportunities where it’s possible to influence a consumer’s perception of a brand. People often make buying decisions by using all five of their senses and once product designers discover what each of these sensory influencers are, they can develop packaging … Read more