Design Thinking: A Brief History

You could say the basic principles of Design Thinking have always been around. It was these basic principles that early humans built tools and drew on cave walls. It required observation, experimentation and prototyping. Learning from each iteration and evolving the design and our evolution as a species. Just as is does today. In his … Read more

My Favorite Toy and Design Thinking

My favorite toy as a child was a broken single reflex camera. It served as everything from my Star Trek tricorder to a spaceship for my little toy men. My parents would have never guessed it. I wouldn’t have guessed it either. But if my parents had observed my play and asked me a few … Read more

Design Thinking Adoption Challenges

Design Thinking is a powerful tool to innovate your strategy, organization or next disruptive product or service. But getting your organization to adopt Design Thinking can be a challenge. Here are some of the challenges that I have seen and ways to mitigate them: Executive Buy-In If your executive team doesn’t see the value in … Read more

Design and Data Science: Creating Meaningful Experiences in the Machine Learning Era

With the advance of machine learning and “artificial intelligence” (AI), it has become the responsibility of both designers and data scientists to understand how to shape experiences that improve lives. As Greg Borenstein argues in Power to the People: How One Unknown Group of Researchers Holds the Key to Using AI to Solve Real Human Problems: … Read more

Minimum Desirable Product

Andrew Chen shares in Minimum Desirable Product: “a business-driven company might try to assess viability upfront, thinking about metrics and revenue and market sizes. A feasibility (engineering) oriented organization might try to pick a super hard technology first (P2P! Mapreduce! Search!), then try to build a business around it. And a desirability-focused team might focus … Read more

Viability, Feasibility and Desirability

IDEO has been leading the charge on an innovation model built around Design Thinking. In this model, there are three key perspectives: Viability. Is it viable. Does it have a reasonable chance of succeeding? Is it capable of producing a profit or achieving your goal? Feasibility. Is it feasible. Does the technology exist or can … Read more

Design Sprints with Sean Van Tyne on Portofino Media

[soundcloud url=”https://api.soundcloud.com/tracks/286803256″ params=”auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true” width=”100%” height=”450″ iframe=”true” /] I joined host, Armond Merhabian, and co-host, Daniel Spencer, to discuss how Design Sprints can accelerate Product discovery and development. We discussed how Design Sprints take the five stages of Design Thinking and do them in five days. This is not done in the Development phase, but earlier … Read more

Google Design Sprint

Google Design Sprint takes the Design Thinking process and compresses the five stages into five days. Developed at Google Ventures, it’s a “greatest hits” of business strategy, innovation, and behavior science. The idea is that working together in a design sprint, you can shortcut the endless-debate cycle and compress months of time into a single week. … Read more

Personas, Journey Maps, Service Blueprints, and Innovation

Personas Personas help you specify the context of use by identifying the people who will use your solution, what they will use it for, and under what conditions they will use it. They help you to create a point of view that is based on your target audiences’ needs and insights so you can see … Read more

Creativity and Innovation

There is a world of techniques, methods and process that generate ideas (creativity) and convert those ideas into reality (innovation). They are “tools in a tool box” with each having its strength and weakness for solving a variety of problems. Mycoted provides a wiki of creative and innovative techniques that breaks these down into five … Read more

Minimum Viable Product

A Minimum Viable Product (MVP) center around the business perspective. It asks the question “what is the minimum product I have to build to figure out whether I have a business?” You might do that from testing signups on landing pages or putting up price points and collecting payment information to helps assess the true … Read more

How to Win I-Want-To-Buy Moments

In a Think with Google I-Want-to-Buy Moments: How Mobile Has Reshaped the Purchase Journey blog, they shared five tips to win micro-moments. I supplemented them with further information that should help you execute: Identify your consumers’ I-want-to-buy moments. Talk to them—in stores, through surveys, in focus groups and forums—to figure out when and how they’re … Read more