How to Build the Perfect Team

In a recent New York Times article, What Google Learned From Its Quest to Build the Perfect Team: New research reveals surprising truths about why some work groups thrive and others falter, Charles Duhigg shares that five years ago, Google — one of the most public proselytizers of how studying workers can transform productivity — … Read more

Do You Have the Right User Experience Strategy and are You Spending Your UX Dollars Wisely?

Forrester Research, research has shown that 70% of projects fail due to lack of user experience and every dollar invested in UX brings 100 dollars in return. So how do you ensure that your organization doesn’t fail at user experience and are spending your dollars wisely? Are you familiar with Balanced Scorecard? Balanced Scorecard is … Read more

A Focus on User Experience Increased Conversions by 350%

  Skinit was ranked #25 by Forbes in 2011 as a Most Promising Company. They make personalized adhesive logos and other artwork for consumers to stick onto cell phones, laptops, digital cameras and other electronic gadgets with distribution partners that include Hewlett-Packard and Microsoft and works with sports teams and entertainment firms like Disney to … Read more

Small Companies can Deliver Great Experiences just like Apple

Did you get a chance to catch me on Real Talk San Diego1700 AM Friday, December 3 from 11 to 12? If not or if you want to hear it again, you can download the podcast here: https://soundcloud.com/realtalksandiego/sean-van-tyne-12-04-15 It was a fun and lively discussion. We discussed how User Experience encompasses all aspects of your … Read more

User Experience encompasses all aspects of Your Customers interaction with Your Brand

User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products. It is an approach that puts the user at the center of the design process and incorporates user concerns and advocacy from the beginning. User experience includes everything that the user can experience – the visual appearance, interactive … Read more

Sean Van Tyne on Real Talk San Diego 1700 AM Friday, December 4 at 11 am

Hey everyone! I will be on Real Talk San Diego 1700 AM with host Clare McKee Friday, December 4 at 11 am. We will discuss User Experience: what is it; why is it important; how do companies like Apple, Amazon and Starbucks create great experiences; and how can you do it, too? I will also be … Read more

Emotional Connections at Co-Merge and UX Boot Camps for Entrepreneurs

I got a coupe of events coming up that I want to share: Emotional Connections Co-Merge Tuesday, November 10 5:30 – 6:30 pm. The talk will be Based on Jeof and my book, The Customer Experience Revolution, I will share how companies like Coke, Mini Cooper, Intuit and more develop deep emotional connection that create … Read more

Recent Study shows that when UX Works Closely with Product Teams, Organizations have Superior Results

There is more research that shows organizations that involve user experience professionals early and often in the product lifecycle have superior results. According to The Study of Product Performance Teams 2015: “The importance of user experience to an organization’s products grows each year… Our 2015 data reveals that when user experience professionals are actively involved … Read more

Build a Design Thinking Culture that Creates World-Class Innovations

In order to be a top brand, companies need to build a Design Thinking culture that supports world-class innovation. Many organizations are focused on operational efficiency that does not have room for the design-thinking’s explorative and iterative process where mistakes must be made for innovation to occur. According to a recent article in HBR, How … Read more

People over Process and Tools

The first line of the Agile Manifesto is “Individuals and interactions over processes and tools.” My interpretation – and my experience – of this, is that no matter how great your process and tools, it is people and their interactions that is the success of any organization. In his book, What the CEO Wants You … Read more

Tailor Customer Insights to Prioritize Actions

Just as we discussed how to chart satisfaction and value, you can do the same with tailoring your customer insights to prioritize actions. Somewhat like a SWOT analysis, this charts the most important strengths and weaknesses based on your insight data findings. Important weaknesses are where you need to focus ways to improve your customer … Read more