Fogg’s Seven Strategies to Influence Behavior in Experience Design

According to Dr. BJ Fogg, founder of the Persuasive Tech Lab at Stanford University and the Fogg Behavioral Model, persuasive technology uses seven strategies to influence behavior: Reduction – Simplify the task the user is trying to do. Tunneling – A step-by-step sequence of activities that guides 
the user through the behavior. Tailoring – Provide feedback … Read more

Experience Design, Machine Learning and the Platinum Rule

The Golden Rule or law of reciprocity is the principle of treating others as one would wish to be treated. It is a maxim of altruism seen in many religions and cultures. Simply stated, “One should treat others as one would like others to treat oneself.” As a child, I learned it as “Do onto others as you would want them to do … Read more

Like Optimism, Happiness is a Good Thing, too

As I have discuss the virtue of optimism, Rebecca Temsen, a blogger at Self Development Secrets, reached out to me and shared this post on happiness. Happiness is key to a creative and healthy life. Studies have shown that a more positive outlook results in better general health and fewer illnesses and that optimism cuts the … Read more

Here comes the User Experience Manifesto on Portofino Media

I sat down with Armond Mehrabian, host of Portofino Media, to talk about the User Experience Manifesto. In past episodes we delved into Design Sprints and Agile UX at the Portofino studios but for this episode we met at at Nutmeg Bakery and Cafe. The ambiance was caffeinated. https://soundcloud.com/armond-5/here-comes-the-user-experience-manifesto