Many Ways to Think About Your Personas

Ten years ago, I wrote in “Product Design: Bridging the Gap Between Product Management & Development” for Pragmatic Marketer that: “Personas are a stand-in for a unique group of people who share common goals. They are fictional representatives—archetypes based on the users’ behaviors, attitudes, and goals.” The concepts of a persona have been around for … Read more

Group Personas

In some cases, you may only need to define a limited set of primary and secondary personas. It may be important to make the distinction between your buyer, user and influencer personas. But as you think through your scenarios, if you find groups of personas interacting with the environment or with other personas, you may … Read more

Delivering Experience Design as a Service: An Interview with Steve Craig, Director, Products & Experience at Mitek

Steve Craig, Director of Products & Experience for Identity at Mitek, is a product leader known for creating and executing product vision and driving technology roadmaps in entrepreneurial environments as well as in Fortune 500 companies like HP and Intuit. He joins us today to talk about Experience Design as a Service (XDaaS). Thanks for joining … Read more

Service Design Trends for 2017 – Agile Meets Design Thinking

John Knight posted this a few months ago. I believe that that these 10 trends are worth paying attention to: “…underpin digital transformation across mobile, tablet, desktop and the wave of new UI technologies such as wearables… these changes will shift the focus from consumer to co-creator and from metropolitan chic to global reach, thus … Read more