Plans Don’t Fail. People Fail to Plan


“In preparing for battle I have always found that plans are useless, but planning is indispensable.” – Dwight D. Eisenhower

In the Agile Manifesto, it is stated that the value of Responding to Change Over Following a Plan. The Agile movement seeks alternatives to traditional project management like waterfall and traditional sequential development that cannot adapt quickly enough to changing markets, technologies and customer needs. In today’s marketplace, you must have plans that provide the vision, mission and spirit of what your organization does for your customer but are flexible enough to pivot when needed.

Flexible plans, iterative development and collaboration is the cornerstone of the user experience design process, too. To determine that the experience meets the organization’s business needs and delight the customer, UX continuously reviews concepts, designs and user interactions with key customers and stakeholders throughout the solution’s life-cycle. Research insights informs the iterative design process and usability evaluation cycle. Just-in-time design requirements provide direction to the Agile development iterations.

As I like to say, plans don’t fail, people fail to plan. Having no plan is worse than having a bad plan. At least with a bad plan you have something to improve. In the rapidly-changing world that we live today, we need to plan and our plans need to be agile.